Digital
Digital Pakistan Vision and Challenges
Pakistan is amongst such fortunate countries where youth Population is 60% of the Total Population. This percentage of the regular users of Digital services such as Digital payments or e-Payments, Internet Access and Professionals in Smartphone usage Provides infinite Opportunities to succeed as going digital.
It is the gigantic and innovative initiative taken by Prime Minister Pakistan to upgrade digital Banking infrastructure and easing the conditions or requirements and exhausting paperwork to avail digital services such as e-payments, online transactions and the issuance of credit cards, and their use at Online stores i.e in-store shopping, Fuel fill-up at stations, online utility Bill payments and Universities Fee Payment Gateways, but unfortunately, such easy and instant payment facility is currently available to Elite Business class and involves too much Paperwork, guarantees and regulations.
Government needs to overhaul the whole banking infrastructure and encourage businesses, retailers, Fuel Stations, PIA, Railways ticketing, superstores, schools and colleges to introduce payment gateways and banks should offer credit cards to businessmen and especially to government employees since they will use such services when they run short of funds, falling prey to illegal Interest-based lenders who squeeze them financially and socially.
The innovative digital payments will remove their financial constraints and the funds will be utilized based on a credit limit for 45 to 51 days and the bills can be paid through salaries decreasing chances for collateral damage or any default.
It would be great to boost and promote digital services paving the way for International digital bigwigs i.e. Google, PayPal, Amazon, eBay, Yahoo, Alibaba Group, Alipay, Stripe and Apple to enter Pakistani financial markets specially the PayPal, eBay and Amazon are strongly required by Freelancers and authors to get their Payments processed.
At Present, only Skrill, Payoneer and Traditional IBAN/Swift code or wire transfers are available to Pakistan which is very costly, Time consuming having inflated fees of 10% to 30% plus Bank charges of local Bank to process the amount.
On the other hand, our neighbouring country India has reaped the benefits digital world as the world’s best companies i.e. PayPal, Amazon and Google are serving the country with their innovative digital products and services.
By giving access to these Digital Payment Giants, Pakistan will open doors for Foreign Direct Investment and it will also reduce the heavily demanded Paper currency as People avoid using cash and prefer to use their credit and debit cards at online stores, in-store shopping purposes.
Even Pakistan’s governance Model may go ahead with modernizing and upgrading Reporting system, Complain Management, Receipts and Payments, Public Sector spending through an electronic dashboard that will refresh automatically if any Development related or Public sector transaction takes place. Even governance could improve if governance Model is implemented by imparting pieces of training to Staff, Officers and Officials at Federal, Provincial and District level so that proper reporting channel may be built to ease the complicated process and ensure transparency.
The Sale and Purchase of properties and estate should be digitized and automated so that revenue records may reflect the history of Property owners to do away with any claim or objection. The Ownership certificates, Heirship certificates, Birth Certificates, Domicile, PRC and all other certificates should be generated online through developing softwares, mobile applications of Android or ios devices that will reduce the process and improve the productivity of the Public sector Institutes.
The process of employees’ performance evaluation, superannuation and pension may also be automated so that the entire employment record will be available when they reach their point of promotion, superannuation or drawing pensions. The Personal IDs must be opened online through scale-wise Supervisors i.e. District Accounts Officers, Account Generals of Provinces and Accountant General of Pakistan so that trail may be available to track salary disbursements.
It is a commendable step by law and home departments to automate the Cause lists of the higher and lower judiciary but it must intimate the petitioners and respondents through SMS and email regarding their case status, date of hearing and disposing of the cases.
Furthermore, the process of voter lists should also be automated and Election Commission of Pakistan must make it available to all the citizens to register their vote when they reach at the age of 18 after getting their CNIC/Smart cards or Form B. This will enable district Election Commissioner Offices to enter the data online and consolidate the voter lists.
There should be central directorate of all the departments so that they may have coordination on digital grounds especially the FBR, AGP, Finance Ministry and Departments, Establishment division, cabinet division, NAB and Intelligence Directorates. Digital Pakistan vision will have a great impact to attract Foreign Direct Investment, strengthening of Rupee against Dollar, stabilization of the economy and discouraging paper currency that usually falls heavy upon rupee and due to substantial pressure, the rupee gets devalued and inflation jumps up.
We are too excited after Tanya Aidrus and Baqar’s statements during Digital Pakistan Vision launch and they were very confident that their sacrifices of higher paychecks for the sake of the country are highly appreciable but they will be facing resistance from the stakeholders who have been misusing the manual system for decades and it is an uphill task to compel such elements to adopt and use this digital Endeavour which will choke their corruption stream but may streamline things for the common people.
The other resistance will be from the provinces where PTI is on opposite Benches especially in Sindh and Baluchistan. It will be a big ask and the challenge that the initiated by IT and Telecom Ministry will achieve its desired objectives given the challenges of shortage of IT Skilled Staff and messed up the bureaucratic structure. The government should make the digital literacy a compulsory part in every ministry at Federal, provincial and district level by setting up IT Skill development centres to train the supervisory and office staff so that digital communication infrastructure may be implemented. There is no dearth of talent in our youth but they need support and sponsorship to do wonders.
Moreover, the Government should establish a venture capital firm to support, incubate, accelerate and fund the Startups that will ultimately develop and accelerate the mushrooming growth of big startups.
The entrepreneurship courses must be introduced with help of SMEDA, LUMS, IBA Karachi, IBA, Sukkur, SZabist, NUST, FAST, COMSATS, Virtual University and SDPI so that entrepreneurs may learn to launch their startups successfully to conquer the digital world.
The Startups such as Careem, Bikea, and Rozee.pk are some the great examples of successful Startups. Globally, the Youth after getting their education, start their businesses to create employment but in Pakistan youth after passing Graduation and Masters, start hunting for a job. That is why Pakistan has a high level of Unemployment as youth avoid entering the entrepreneurship since they lack skills, training and financial resources. Punjab IT Board has done a tremendous job by incubating, funding and accelerating startups in public sector under the Plan9 and PlanX programs but it should be followed by all the Provinces so the proper Startup culture could be developed.
Higher Education Commission, IT Boards, Technical Education, Intermediate education boards should promote digital Pakistan vision by introducing governance, payment solutions and fund the Ideas at School and college level.
It is a good sign that Online shopping Sites have experienced a mushrooming growth but mostly they accept the traditional Cash On Delivery Model (COD) which often causes losses if the customer returns the product or unavailable or Unwilling to receive the product.
Epayments ensure that product is shipped to the target buyer or customer who needs it. Though some Online shopping sites such as Popular Daraz.pk and Yayvo.com have started accepting Credit/Debit Cards issued by Pakistani Banks but still the number transactions is very low owing to hassles involved in getting credit cards from the banks.
At present, Only a few banks are issuing Credit Cards with Online Transactions and Point of Sale (POS) Transactions that include Standard Chartered Bank, unfortunately, limited to big cities such as Karachi, Lahore, Islamabad, Other one include Bank Al Falah which issues Credit Cards on quick processing lasting for 10 to 20 days.
Silk Bank is also the favourite bank of many customers who are interested in digital Transactions. Silk Bank offers a wide range of Credit Cards as per Income Levels of customers. UBL is also offering credit cards but it has too many conditions and terms.
Besides, these banks there other banks that are issuing credit cards such as HBL, MCB, ABL, Faisal Bank, Askari bank and JS banks. The average interest or Mark up charged 40% which is very high as compared to other countries. The government especially state Bank of Pakistan must direct the public and Private banks to lower the markup ratio and ease the conditions to avail this facility especially suited to salaried class and Businessmen.
In Big cities, credit cards are issued instantly by Commercial Banks to the salaried Employees of Government and Companies but in small cities, the untrained and local managers avoid issuing credit cards to customers since it involves risks of recovery or payment of credit Bill.
I have personally visited many banks where I maintain my bank account, but regrettably, all the managers expressed their inability or forbade to get Credit Cards since it is very costly and you cannot be issued credit cards in small cities.
Well, one will surely experience such embarrassment and inconvenience at the hands of Non-Professional Managers who are picked to only raise the deposits whereas the quality of service is compromised at the hands of such amateurs.
Therefore, Ms Tanya Aidrus head Digital Pakistan Vision and her team at Digital Pakistan Initiative will have to work out to appease the stakeholders to achieve the desired goals set as per the tenure of PTI so that Pakistanis may reap the benefits from this digital world.
To achieve this goal, the portfolio of IT and Telecom ministry must be given to a professional who should be well versed in IT and telecom preferably a Computer science or IT Graduate to pilot this project to achieve the goals in given clear framework.
There is also a big concern regarding inflated Taxes levied upon the business community which need to be reduced if they use Digital currency since Digital Currency will enable FBR to track payments and appraise the financial strength of the Individuals.
The e-Currency spectrum will help reduce the crime rate, tax evasion, hoarding of money as People will use credit cards and digital wallets such as PayPal, Ali Pay, Google pay those can easily be tracked and monitored through digital systems,
Digital
Navigating the EU’s New Competition Rules: Tech Giants’ Response to the Digital Markets Act
Introduction
In the ever-evolving landscape of technology and competition, the European Union has introduced new rules that are set to reshape the way tech giants operate within its borders. The Digital Markets Act (DMA) has put forth stringent regulations aimed at fostering fair competition and protecting consumers. As the deadline for compliance looms, tech giants find themselves at a crossroads, balancing compliance with their business strategies.
Understanding the Digital Markets Act:
The Digital Markets Act (DMA) is a comprehensive regulatory framework designed to address the dominance of tech giants in the digital market. By identifying six designated ‘gatekeepers,’ including companies like Google, Amazon, and Facebook, the EU aims to curb anti-competitive practices and ensure a level playing field for all market participants.
Tech Giants’ Initial Resistance:
Unsurprisingly, tech giants have not welcomed the DMA with open arms. Many have voiced concerns over the potential impact on their business models and market dominance. The initial response from these companies was one of resistance, with legal challenges and lobbying efforts aimed at diluting the regulations.
Adapting to Compliance:
Despite their initial resistance, tech giants have begun to adapt to the reality of complying with the DMA. Recognizing the inevitability of these regulations, companies have started implementing changes to align with the new rules. From data sharing requirements to transparency measures, tech giants are making strategic shifts to ensure compliance while minimizing disruption to their operations.
Striking a Balance:
For tech giants, navigating the DMA is a delicate balancing act. On one hand, they must comply with the regulations set forth by the EU to avoid hefty fines and penalties. On the other hand, they must continue to innovate and grow their businesses in a highly competitive market. Striking this balance requires careful planning and strategic decision-making.
Implications for Competition and Innovation:
The implementation of the DMA has far-reaching implications for competition and innovation within the digital market. By leveling the playing field and promoting fair competition, these regulations aim to foster a more dynamic and diverse ecosystem where smaller players can thrive alongside tech giants. This shift could lead to increased innovation and consumer choice in the long run.
Conclusion:
As the EU’s new competition rules come into effect, tech giants are facing a new reality that demands adaptation and strategic planning. The Digital Markets Act represents a significant milestone in regulating the digital economy and ensuring fair competition for all market participants. By understanding and responding proactively to these regulations, tech giants can navigate this new landscape successfully while continuing to drive innovation and growth in the digital market.
In conclusion, as tech giants respond to the EU’s new competition rules under the Digital Markets Act, they are faced with challenges that require both compliance and strategic adaptation. By embracing these changes and finding ways to innovate within this new regulatory framework, tech giants can not only meet regulatory requirements but also thrive in a more competitive and diverse digital market landscape.
AI
A New Challenger to Google’s Throne: Can AI Search Engines Profit?
A new competitor using artificial intelligence is making waves in the rapidly changing technology sector, where search engine industry heavyweights like Google have long held a dominant position. The tech industry is curious and debating the possibility that a young business is preparing to threaten Google’s hegemony, according to recent reports. There are still unanswered concerns regarding the practicality and profitability of AI-driven search engines, despite the enticing prospect of competition in the search engine business.
The Rise of a Challenger
Google, with its ubiquitous search engine, has become synonymous with internet searches, boasting billions of queries processed every day. Its algorithms have been refined over the years to deliver increasingly accurate and relevant results to users worldwide. However, the emergence of artificial intelligence has opened doors to new possibilities in search technology.
Enter the new player, a company leveraging AI to revolutionize the way we search for information online. With advanced machine learning algorithms and natural language processing capabilities, this upstart aims to provide users with a more intuitive and personalized search experience. By understanding context, intent, and user preferences, it promises to deliver results that are not only accurate but also tailored to individual needs.
Challenging the Status Quo
The prospect of a new competitor entering the search engine arena raises intriguing possibilities. Competition breeds innovation, and the presence of a formidable challenger could spur Google to further enhance its own search capabilities. Moreover, increased competition could lead to greater choice and diversity in the search engine market, empowering users with alternatives to the established giant.
However, dethroning Google is no easy feat. The tech behemoth has built a massive infrastructure over decades, comprising vast amounts of data, sophisticated algorithms, and a global network of servers. Its brand recognition and user loyalty are formidable barriers for any would-be competitor to overcome.
The Profitability Conundrum
While the potential for innovation and competition is enticing, questions linger about the profitability of AI-driven search engines. Unlike traditional search engines that rely heavily on advertising revenue, the business model for AI search engines is less clear-cut.
Advertising remains a primary revenue stream for search engines, with Google generating billions in ad revenue each year. However, the effectiveness of advertising on AI-driven platforms may differ from traditional search engines. AI algorithms prioritize relevance and user experience, which could impact the display and effectiveness of ads.
Moreover, the costs associated with developing and maintaining AI technology are substantial. Training machine learning models, processing vast amounts of data, and ensuring the scalability and reliability of AI systems require significant investment. Whether AI search engines can generate sufficient revenue to offset these costs remains uncertain.
Monetizing AI Search Engines
Despite the challenges, there are potential avenues for monetizing AI search engines beyond traditional advertising. One possibility is offering premium services or subscriptions that provide enhanced features and capabilities to users willing to pay for them. These could include advanced search filters, personalized recommendations, or access to exclusive content.
Another option is leveraging AI technology to provide targeted insights and analytics to businesses. By analyzing search patterns and user behavior, AI search engines could offer valuable data-driven insights to marketers, researchers, and other stakeholders. This data could be monetized through licensing agreements or subscription services.
Additionally, partnerships and collaborations with other companies could provide revenue opportunities for AI search engines. By integrating with e-commerce platforms, travel agencies, or other service providers, they could earn referral fees or commissions for directing users to relevant products and services.
The Road Ahead
As the tech landscape continues to evolve, the emergence of AI-driven search engines represents a fascinating development with the potential to disrupt the status quo. While questions remain about their profitability and viability, the allure of innovation and competition cannot be ignored.
Ultimately, the success of AI search engines will depend on their ability to deliver value to users while finding sustainable revenue streams. Whether they can truly challenge Google’s dominance remains to be seen, but one thing is certain: the era of AI-powered search is upon us, and the possibilities are endless.
Business
10 Best Tips to Set up your Shopify, Amazon, and Etsy Stores to Succeed as a Seller
Introduction
Today’s Era is the age of Digital Platforms and Marketplaces World Wide. Online marketplaces like Shopify, Amazon, and Etsy have made it easier than ever for entrepreneurs and beginners to start their online businesses. However, with so many sellers vying for the attention of customers, it can be challenging to stand out from the crowd. This guide will provide you with the top 10 tips to set up your Shopify, Amazon, and Etsy stores to succeed as a seller. Whether you’re a beginner or an experienced entrepreneur, these tips will help you create a successful online business.

10 Best Tips to Set Up Your Shopify, Amazon, and Etsy Stores to Succeed as a Seller
- Choose the right platform: Select the platform that best suits your business needs. Shopify, Amazon, and Etsy are popular choices for online sellers.
- Create a professional store: A professional-looking store is essential to attract customers. Use high-quality images and write clear product descriptions. Make sure your store is easy to navigate and has a clean design.
- Optimize your product listings: Use relevant keywords in your product titles and descriptions to improve your search rankings. Make sure your product descriptions are detailed and accurate.
- Offer competitive pricing: Research your competitors’ prices and offer competitive pricing to attract customers. Consider offering discounts or promotions to encourage customers to make a purchase.
- Provide excellent customer service: Respond to customer inquiries promptly and provide excellent customer service to build customer loyalty. Ensure your customers are satisfied with their purchases and address any issues they may have.
- Use social media: Promote your store on social media platforms like Facebook, Instagram, and Twitter to reach a wider audience. Share high-quality images of your products and engage with your followers.
- Offer free shipping: Consider offering free shipping to attract more customers. You can also offer free shipping for orders over a certain amount.
- Run promotions and discounts: Offer promotions and discounts to encourage customers to make a purchase. You can offer discounts for first-time customers or customers who refer their friends.
- Track your sales and analytics: Use analytics tools to track your sales and monitor your store’s performance. This will help you identify areas where you can improve and make data-driven decisions.
- Stay up-to-date with industry trends: Keep up-to-date with the latest industry trends and adjust your strategy accordingly. Attend industry events and conferences, read industry publications, and network with other sellers.
Conclusion
Setting up a successful online business requires careful planning and execution. By following these 10 tips, you can set up your Shopify, Amazon, and Etsy stores to succeed as a seller. Remember to choose the right platform, create a professional store, optimize your product listings, offer competitive pricing, provide excellent customer service, use social media, offer free shipping, run promotions and discounts, track your sales and analytics, and stay up-to-date with industry trends. With these tips, you’ll be well on your way to creating a successful online business. Good luck!
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