Business

10 Business Growth Strategies for SMBs in 2022

Published

4 years ago

February 18, 2022

What is one business growth strategy that small and mid-size businesses (SMBs) should consider implementing this year? To help small businesses with their growth strategies, we asked several small business CEOs and business leaders for their best insights. From attending networking events to trying out pay-per-click (PPC) marketing, here are 10 business growth strategies for SMBs to get your business growing.

Table of Contents

10 business growth strategies for SMBs

1. Attend networking events

“It’s a tried-and-true growth approach that will never go out of style. Networking and attending events are two effective techniques to increase brand awareness, authority in an area, and, ultimately, your consumer base.

“Webinars and other online events are a low-cost way to grow your email list, and you may conduct them yourself to generate interest in your company. Alternatively, look for relevant networking opportunities that you can attend. These are usually a terrific way to meet new people, learn about new opportunities, and perhaps be inspired by other people’s achievements.”
—Oliver Andrews, OA Design Services

2. Move your advertising money

“Many SMBs didn’t advertise in 2021. Now that Covid is waning, SMBs should take the money they didn’t spend on ads in 2021 and spend it on advertising in 2022.

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“Also, so many brick-and-mortar businesses are closing. Businesses with excess [cash] should buy up businesses in distress and expand their holdings.”
—Janice Wald, Mostly Blogging

3. Adopt large-scale business systems and processes

“To be successful in 2022, small enterprises must begin adopting large-scale commercial systems and processes. This means that small firms should set up toll-free numbers and interactive voice response systems, and [automate processes], as well as structure their operations as if they were much larger than they are. This is critical to their success.”
—Steve Scott, Spreadsheet Planet

4. Make connections with business owners

“I strongly advise you not to overlook the main trend of 2022: networking! Instead of growing alone, small company owners can double their efforts by interacting with other business owners. Networking allows you to obtain business lead referrals, hear new market insights, learn from the experiences of others, hone your game and pitch, and team up and establish partnerships that motivate and drive each other’s success.”
—Edward Mellett, WikiJob

5. Address audience questions with content

“One growth strategy that SMBs should implement in 2022 is content marketing, specifically answering your audience’s questions. It’s important to look beyond third-party keyword research tools and peruse platforms like Quora and Reddit to find out what your audience is interested in. Then create content around their questions, repurpose the content, and promote it on as many channels as possible.”
—Claire Westbrook, LSAT Prep Her

6. Form strategic partnerships

“Today’s technology and marketing options create fantastic growth opportunities for small businesses to form partnerships. This can be done in several ways that does not include the actual merging of companies, instead forming a partnership based on complimenting each other…. Forming relationships for cross-promotion creates opportunities to offer combined discounts or customer loyalty benefits while also increasing revenue and raising profiles. In addition, [partnerships] offer an extended target audience reach and can foster new products and services that add value and increase profits. By forming strategic partnerships with other businesses, you can grow without the associated risk and costs.”
—Cody Candee, Bounce

7. Learn to work with influencers

“Learning to work with social media influencers, personalities, and representatives can be a great way to improve your chances for success in 2022. Social media has become one of the primary marketing tools in the last 10 years, and the ability to use it in a self-sustainable way for your business will provide you with greater success.”
—Kashish Gupta, Hightouch

8. Generate growth from socially responsible initiatives

“With the 24-hour news cycle and the multitude of digital media platforms, the social responsibility behavior of companies is under constant watch. However, social responsibility is not limited to a large stage, but can encompass small communities and lead to many positive aspects to the growth of a business. Companies that are socially responsible develop an emotional connection to their customer base, and 70% of customers say it is a factor in their decision to give a company their return business.

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“Getting involved in community charities and events and taking an active part in supporting your patrons’ interests shows that you care about the place your business is in. Social responsibility is a way of displaying your appreciation to the community, and it will become a mutually beneficial relationship.”
—Adelle Archer, Eterneva

9. Leverage user-generated content

“Small businesses should consider using user-generated content on their social media pages. When you engage with your customers and encourage them to post photos or videos of your product, you’re increasing brand awareness and customer loyalty.

“It’s a win-win. Your followers are getting their content viewed, which benefits them, and, in turn, you’re able to use their content to promote your business. By partnering with your customers, your business will grow in 2022.”
—Jean Gregoire, Lovebox

10. Try pay-per-click (PPC) marketing

“PPC advertising, in my opinion, assists small businesses by displaying [advertisements] when consumers search for specific keywords on Google or any other search engine. The PPC approach is a good way to keep your spending under control.

“Advertising platforms use an algorithm to display your [advertisements] in various SERP (search engine result pages) based on keyword and page quality. You will be charged each time someone clicks on your ad, and it is great for business growth.”
—Lauren Cook-McKay, Divorce Answers Via AB

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Aviation

LAX Passenger Volume Surge Today, Nov 23: Exploring the 500% Increase

Published

4 days ago

November 23, 2025

Abdul Rahman

If you are reading this from the floor of Terminal 4 near the American Airlines check-in, I’m sorry. If you are reading this from the comfort of your couch, stay there.

Today, November 23, Los Angeles International Airport (LAX) isn’t just busy; it is a kinetic experiment in human density. Early reports and viral social media metrics are tossing around a staggering figure: a 500% increase in passenger volume. While the statisticians will eventually smooth that number out against year-over-year averages, the feeling on the ground is undeniable.

We aren’t just seeing a holiday rush. We are witnessing a “perfect storm” of logistics, psychology, and policy collision.

Table of Contents

The “Why”: Anatomy of a Super-Surge

To understand why the 500% figure feels real, you have to look at the calendar. We are sandwiched between two massive pressure points.

The Post-Shutdown Rebound: We are barely ten days out from the end of the 43-day government shutdown. For over a month, flight restrictions and FAA staffing shortages throttled capacity. Today represents the breaking of that dam. The “500%” isn’t just normal traffic; it’s the release of six weeks of pent-up business and leisure travel that was artificially suppressed until mid-November.
Thanksgiving Proximity: It is the Sunday before Thanksgiving. Historically, this is a “yellow alert” day, ramping up to the “red alert” of Wednesday. But combined with the post-shutdown floodgates, today has effectively become the busiest travel day of the decade.
The Infrastructure Gap: Construction on the Central Terminal Area curbside improvement just began. This means lanes are closed exactly when volume is quintupling.

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The Reality Check: A Terminal-by-Terminal Breakdown

The raw numbers (82 million Americans traveling this week) are abstract. The reality at LAX today is visceral.

The Loop (World Way): It is currently a parking lot. The “horseshoe” design of LAX, finalized in an era when a 500% surge was mathematically impossible, is failing. Ride-shares are cancelling en masse because they simply cannot enter the central terminal area without losing an hour of revenue.
TSA Checkpoints: This is where the “500% surge” hits hardest. With TSA staffing still restabilizing post-shutdown, PreCheck lines are bleeding into general boarding. The unspoken social contract of the airport queue is fraying.
The Lounge Economy: Even the sanctuaries are overrun. The Delta Sky Club and the Star Alliance Lounge are reportedly operating “one-in, one-out” policies. When you can’t even buy your way out of the crowd, you know the system is saturated.

The Verdict: Is This the New Normal?

Is the “500% increase” a fluke or a forecast?

My verdict is that this is a warning shot. The aviation industry has been celebrating the “return to travel” since 2022, but today proves we have returned with a vengeance that our infrastructure cannot handle. We are trying to pour a gallon of water into a shot glass.

If you are traveling today, you are not a passenger; you are a participant in a logistical stress test. The infrastructure is crumbling not under neglect, but under sheer, unpredicted demand. The “Revenge Travel” narrative was supposed to end last year; instead, it has mutated into “Habitual Travel,” where flyers are willing to endure almost any level of friction to move.

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Survival Guide: Navigating the Surge

If you must fly out of LAX in the next 24 hours, standard advice no longer applies.

Abandon the Loop: Do not get dropped off at your terminal. It is a trap. Get dropped off at the LAX-it lot or a nearby hotel (like the Hyatt Regency) and walk. The 15-minute walk will save you 45 minutes of gridlock.
Digital Sentry: Watch your flight status like a hawk. With this volume, one delayed inbound aircraft creates a domino effect that will wipe out the entire evening board.
Pack Patience (and Snacks): The food court lines are currently longer than the security lines. If you didn’t bring food, you are fasting.

The bottom line: The 500% surge is real in impact, if not in exactitude. Today, LAX is not an airport; it is a city under siege. Proceed with caution, and if you can, maybe wait until Tuesday.

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Startups

🌐 The Global Blockchain Show 2025 Is Coming to Abu Dhabi – December 10–11, 2025

Published

7 days ago

November 20, 2025

Abdul Rahman

The blockchain world is converging in Abu Dhabi this December for one of the most anticipated Web3 events of the year: the Global Blockchain Show 2025, taking place December 10–11, 2025. With over 7,000+ attendees, 250+ global speakers, and 350+ pioneering companies, this summit promises to be a powerhouse of innovation, networking, and strategic insight globalblockchainshow.com Cointelegraph.

Table of Contents

🚀 A Premier Web3 & Crypto Conference

Organized by VAP Group and powered by Times of Blockchain, the Global Blockchain Show is more than just a conference—it’s a launchpad for the future of decentralized technology. Held at a world-class venue in Abu Dhabi, the event will spotlight the UAE’s bold leap into blockchain adoption across government, enterprise, and finance Cointelegraph.

🔍 What to Expect

1. Global Thought Leadership

Hear from 250+ blockchain pioneers, founders, and policy shapers driving the next wave of innovation. Topics will span:

Web3 infrastructure
Tokenization and DeFi
Blockchain regulation and compliance
Enterprise integration and smart contracts

2. Elite Networking

Rub shoulders with:

Top-tier investors
Tech giants
Startups and developers
Government officials and regulators

This is your chance to forge partnerships that could shape the next decade of blockchain evolution.

3. Immersive Exhibitions

Explore cutting-edge solutions from 350+ companies showcasing the latest in crypto, NFTs, metaverse, and enterprise blockchain applications.

🌍 Why Abu Dhabi?

Abu Dhabi is rapidly emerging as a global blockchain hub, with progressive regulation, strong institutional support, and a thriving tech ecosystem. The city’s commitment to digital transformation makes it the perfect host for a summit of this scale and ambition.

🎯 Who Should Attend?

This event is ideal for:

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Blockchain founders and developers
Crypto investors and analysts
Web3 startups and entrepreneurs
Government and enterprise leaders
Legal and compliance professionals

Whether you’re building the next unicorn or shaping policy, the Global Blockchain Show offers unparalleled access to insights, capital, and community.

📅 Save the Date

Global Blockchain Show 2025
🗓️ Dates: December 10–11, 2025
📍 Location: Abu Dhabi, UAE

Ready to be part of the future?
Visit the official website to register, explore the agenda, and secure your spot among the world’s top blockchain minds globalblockchainshow.com.

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Events

🌍 World School Summit 2026 – Malaysia

Published

1 week ago

November 20, 2025

Abdul Rahman

34th Edition | 24th January, 2026

Table of Contents

Introduction

Education is evolving faster than ever, and the leaders shaping tomorrow’s schools must stay ahead of global trends. The World School Summit, now in its 34th edition, is set to take place in Malaysia on 24th January, 2026. This prestigious gathering will unite the world’s top educators, school owners, principals, directors, and institutional leaders for a transformative day of learning, networking, and collaboration.

Why the World School Summit Matters

The summit is more than just an event—it’s a global platform for innovation in education. With participants from across continents, the summit fosters dialogue on the most pressing challenges and opportunities facing schools today.

Key highlights include:

🌐 Global Networking: Connect with principals, directors, and school owners from diverse regions.
💡 Thought Leadership: Hear from pioneering educators and experts on the future of learning.
📈 Strategic Insights: Explore new models of school management, leadership, and institutional growth.
🤝 Collaborative Opportunities: Build partnerships that extend beyond borders.

Who Should Attend

The World School Summit is designed for:

Principals and School Leaders
Directors and School Owners
Educators and Teachers
School Management Professionals
Education Institutes and Policy Makers

Whether you’re leading a single institution or shaping national education policy, this summit offers actionable strategies and global perspectives to elevate your impact.

Malaysia: The Perfect Host

Malaysia, with its rich cultural diversity and growing reputation as a hub for international education, provides the ideal backdrop for this global summit. Attendees will not only gain professional insights but also experience the country’s vibrant culture and hospitality.

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Looking Ahead

As the 34th edition of the World School Summit, this event builds on decades of success, continually adapting to the changing landscape of education. The 2026 summit promises to be one of the most impactful yet, setting the tone for the future of schools worldwide.