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10 Business Growth Strategies for SMBs in 2022

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What is one business growth strategy that small and mid-size businesses (SMBs) should consider implementing this year? To help small businesses with their growth strategies, we asked several small business CEOs and business leaders for their best insights. From attending networking events to trying out pay-per-click (PPC) marketing, here are 10 business growth strategies for SMBs to get your business growing.

10 business growth strategies for SMBs

1. Attend networking events

“It’s a tried-and-true growth approach that will never go out of style. Networking and attending events are two effective techniques to increase brand awareness, authority in an area, and, ultimately, your consumer base.

“Webinars and other online events are a low-cost way to grow your email list, and you may conduct them yourself to generate interest in your company. Alternatively, look for relevant networking opportunities that you can attend. These are usually a terrific way to meet new people, learn about new opportunities, and perhaps be inspired by other people’s achievements.”
—Oliver Andrews, OA Design Services

2. Move your advertising money

“Many SMBs didn’t advertise in 2021. Now that Covid is waning, SMBs should take the money they didn’t spend on ads in 2021 and spend it on advertising in 2022.

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“Also, so many brick-and-mortar businesses are closing. Businesses with excess [cash] should buy up businesses in distress and expand their holdings.”
—Janice Wald, Mostly Blogging

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3. Adopt large-scale business systems and processes

“To be successful in 2022, small enterprises must begin adopting large-scale commercial systems and processes. This means that small firms should set up toll-free numbers and interactive voice response systems, and [automate processes], as well as structure their operations as if they were much larger than they are. This is critical to their success.”
—Steve Scott, Spreadsheet Planet

4. Make connections with business owners

“I strongly advise you not to overlook the main trend of 2022: networking! Instead of growing alone, small company owners can double their efforts by interacting with other business owners. Networking allows you to obtain business lead referrals, hear new market insights, learn from the experiences of others, hone your game and pitch, and team up and establish partnerships that motivate and drive each other’s success.”
—Edward Mellett, WikiJob

5. Address audience questions with content

“One growth strategy that SMBs should implement in 2022 is content marketing, specifically answering your audience’s questions. It’s important to look beyond third-party keyword research tools and peruse platforms like Quora and Reddit to find out what your audience is interested in. Then create content around their questions, repurpose the content, and promote it on as many channels as possible.”
—Claire Westbrook, LSAT Prep Her

6. Form strategic partnerships

“Today’s technology and marketing options create fantastic growth opportunities for small businesses to form partnerships. This can be done in several ways that does not include the actual merging of companies, instead forming a partnership based on complimenting each other…. Forming relationships for cross-promotion creates opportunities to offer combined discounts or customer loyalty benefits while also increasing revenue and raising profiles. In addition, [partnerships] offer an extended target audience reach and can foster new products and services that add value and increase profits. By forming strategic partnerships with other businesses, you can grow without the associated risk and costs.”
—Cody Candee, Bounce

7. Learn to work with influencers

“Learning to work with social media influencers, personalities, and representatives can be a great way to improve your chances for success in 2022. Social media has become one of the primary marketing tools in the last 10 years, and the ability to use it in a self-sustainable way for your business will provide you with greater success.”
—Kashish Gupta, Hightouch

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8. Generate growth from socially responsible initiatives

“With the 24-hour news cycle and the multitude of digital media platforms, the social responsibility behavior of companies is under constant watch. However, social responsibility is not limited to a large stage, but can encompass small communities and lead to many positive aspects to the growth of a business. Companies that are socially responsible develop an emotional connection to their customer base, and 70% of customers say it is a factor in their decision to give a company their return business.

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“Getting involved in community charities and events and taking an active part in supporting your patrons’ interests shows that you care about the place your business is in. Social responsibility is a way of displaying your appreciation to the community, and it will become a mutually beneficial relationship.”
—Adelle Archer, Eterneva

9. Leverage user-generated content

“Small businesses should consider using user-generated content on their social media pages. When you engage with your customers and encourage them to post photos or videos of your product, you’re increasing brand awareness and customer loyalty.

“It’s a win-win. Your followers are getting their content viewed, which benefits them, and, in turn, you’re able to use their content to promote your business. By partnering with your customers, your business will grow in 2022.”
—Jean Gregoire, Lovebox

10. Try pay-per-click (PPC) marketing

“PPC advertising, in my opinion, assists small businesses by displaying [advertisements] when consumers search for specific keywords on Google or any other search engine. The PPC approach is a good way to keep your spending under control.

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“Advertising platforms use an algorithm to display your [advertisements] in various SERP (search engine result pages) based on keyword and page quality. You will be charged each time someone clicks on your ad, and it is great for business growth.”
—Lauren Cook-McKay, Divorce Answers Via AB

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Business

The Rise of Legacy Chips in the US-China Semiconductor Battle: An Analysis

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Introduction

The US-China semiconductor battle has been ongoing for years, with both countries vying for dominance in the global technology market. However, a new front has emerged in this battle – legacy chips. While the focus has been on cutting-edge technology, the realization is dawning that older-generation chips are still vital to military use, as well as cars and consumer electronics. In this article, we will explore the significance of legacy chips in the US-China semiconductor battle and analyze the implications for both countries.

What are Legacy Chips?
Legacy chips are older-generation chips that are still in use today. These chips were developed in the 1980s and 1990s and are still used in a variety of applications, including military equipment, cars, and consumer electronics. While they may not be as powerful as the latest chips, they are still essential for many critical applications.

The Significance of Legacy Chips in the US-China Semiconductor Battle:
The US-China semiconductor battle has largely focused on cutting-edge technology, with both countries investing heavily in research and development to gain an edge in the global market. However, the importance of legacy chips cannot be overlooked. These chips are still used in many critical applications, including military equipment, where reliability and longevity are essential.

China has been investing heavily in its semiconductor industry in recent years, to become self-sufficient in chip production. However, the country still relies heavily on imports of legacy chips, which are essential for its military equipment. This reliance on imports has become a concern for the Chinese government, which sees it as a potential vulnerability in its national security.

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The US, on the other hand, has been tightening its export controls on legacy chips, citing national security concerns. The US government has been concerned about the transfer of sensitive technology to China, which could be used for military purposes. This has led to tensions between the two countries, with China accusing the US of using export controls as a way to stifle its technological development.

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Implications for Both Countries:
The rise of legacy chips in the US-China semiconductor battle has significant implications for both countries. For China, the reliance on imports for legacy chips is a potential vulnerability in its national security. The country has been investing heavily in its semiconductor industry to become self-sufficient in chip production, but it will take time to achieve this goal. In the meantime, China will need to find ways to secure its supply of legacy chips.

For the US, the tightening of export controls on legacy chips is a way to protect its national security. However, it could also have unintended consequences. China has been investing heavily in its semiconductor industry, and if it is unable to secure a reliable supply of legacy chips, it may accelerate its efforts to develop its chips. This could lead to increased competition in the global semiconductor market, which could ultimately benefit China.

Conclusion
The rise of legacy chips in the US-China semiconductor battle highlights the importance of older-generation technology in critical applications. While the focus has been on cutting-edge technology, legacy chips are still essential for many applications, including military equipment, cars, and consumer electronics. The US-China semiconductor battle has significant implications for both countries, with China seeking to secure its supply of legacy chips and the US tightening its export controls to protect its national security. As the battle continues, it will be interesting to see how both countries adapt to the changing landscape of the global semiconductor market.

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Unleashing NVIDIA’s AI Dominance: A Tale of Shares Soaring and Innovation Surges

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As the world’s premier semiconductor powerhouse, NVIDIA has once again made headlines with its meteoric stock rise—a whopping 14% increase following an impressive sales spike driven by the AI revolution. This seismic shift in technology is not only reshaping industries but also redefining the future of computing as we know it. In this comprehensive analysis, we delve into the catalyst behind these record-breaking gains and explore what lies ahead for NVIDIA in the era of Artificial Intelligence (AI).

The ‘Tipping Point’: When AI Metamorphosed from Hype to Reality

The term “AI tipping point” refers to the moment when AI technologies transitioned from mere buzzwords to tangible solutions that are transforming businesses across various sectors. As companies worldwide embrace AI to enhance their operations, drive innovation, and gain competitive advantages, demand for cutting-edge hardware like NVIDIA’s GPUs has skyrocketed.

This trend was further fueled by the pandemic, which accelerated digital transformation efforts globally. With remote work becoming the norm, organizations have been forced to adapt quickly, leading them to invest heavily in cloud infrastructure and advanced data processing capabilities provided by NVIDIA’s AI chips.

NVIDIA’s Strategic Positioning: Leading the Charge in AI Computing

At the heart of NVIDIA’s success story lies its strategic positioning within the AI landscape. By focusing on developing high-performance GPU architectures tailored specifically for AI applications, NVIDIA has managed to establish itself as the go-to provider for enterprises seeking to leverage AI effectively.

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In addition to its market-leading GPUs, NVIDIA offers a robust suite of software tools designed to simplify AI development and deployment. These include CUDA, TensorRT, and NGC, all of which enable developers to build powerful AI systems more efficiently than ever before.

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Moreover, NVIDIA’s acquisition of Mellanox Technologies in 2020 strengthened its position in the data centre space, providing the company with access to state-of-the-art networking solutions that can support the growing demands of AI-driven applications.

The Future of AI Spending: An Endless Horizon for Growth

With AI set to become a $596 billion industry by 2028, there is no doubt that NVIDIA stands poised to capitalize on this unprecedented growth opportunity. According to Jensen Huang, CEO of NVIDIA, the company expects to see even stronger sales due to increased AI spending frenzies.

To ensure continued dominance in the AI sector, NVIDIA plans to expand its product portfolio beyond traditional GPUs. For instance, the company recently announced its intention to develop specialized processors called DPUs (Data Processing Units) aimed at enhancing the performance of AI-based applications running on servers.

By diversifying its offerings and staying one step ahead of emerging trends, NVIDIA aims to maintain its leadership role in the AI ecosystem while driving innovation forward.

Conclusion: Embracing the AI Revolution with Confidence

As NVIDIA continues to lead the charge in AI computing, investors and tech enthusiasts alike must remain vigilant about the potential risks and challenges associated with such rapid growth. However, given the company’s strong track record of innovation and strategic decision-making, it seems safe to say that NVIDIA will continue to thrive amidst the ongoing AI revolution.

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So, whether you’re an aspiring entrepreneur looking to harness the power of AI or simply someone interested in keeping up with the latest developments in the tech sphere, stay tuned for exciting times ahead as NVIDIA spearheads the AI revolution!

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Rising from Adversity: Kharkiv’s Tech Start-Ups and the Art of Business Resilience in Ukraine

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In the bustling city of Kharkiv, Ukraine, a remarkable story of resilience and innovation is unfolding. Despite facing extreme disruption, the region’s tech start-ups have defied the odds, showcasing the indomitable spirit of Ukraine’s entrepreneurs and engineers. This article delves into the extraordinary journey of Kharkiv’s tech ecosystem, exploring how it has emerged as a testament to unwavering determination and adaptability in the face of adversity.

Introduction

The city of Kharkiv has long been a hub of technological advancement and entrepreneurial fervour. Home to a burgeoning community of start-ups and tech companies, it has rapidly gained recognition as a hotbed of innovation in Ukraine. However, the region’s resilience has been put to the ultimate test in recent years, as it grappled with unprecedented challenges ranging from political unrest to armed conflict. Despite these adversities, Kharkiv’s tech start-ups have not only survived but thrived, offering invaluable lessons in business resilience.

The Genesis of Kharkiv’s Tech Ecosystem

To understand the remarkable resilience of Kharkiv’s tech start-ups, it is essential to delve into the origins of the region’s burgeoning ecosystem. The city’s rich legacy of academic excellence and scientific research laid the groundwork for a vibrant culture of innovation. With a strong emphasis on STEM education and a pool of talented engineers and developers, Kharkiv became an ideal breeding ground for tech entrepreneurship.

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Navigating Adversity: The Impact of Political Unrest and Armed Conflict

The outbreak of political unrest and armed conflict in Ukraine cast a dark shadow over Kharkiv’s burgeoning tech scene. The region found itself grappling with economic instability, infrastructure disruptions, and an uncertain business environment. In the face of such formidable challenges, many would have expected Kharkiv’s tech start-ups to falter. However, what transpired was nothing short of extraordinary.

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Adaptability in Action: Pivoting Strategies and Innovation

Faced with extreme disruption, Kharkiv’s entrepreneurs and engineers demonstrated remarkable adaptability, swiftly pivoting their business strategies to navigate the tumultuous landscape. From embracing remote work models to diversifying their product offerings, these companies showcased an unparalleled ability to innovate in the face of adversity. The rapid adoption of cutting-edge technologies and agile development methodologies further underscored their commitment to staying ahead of the curve.

Forging Resilient Partnerships: Collaborative Ecosystem and Global Outreach

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Central to Kharkiv’s resilience was the spirit of collaboration that permeated its tech ecosystem. Start-ups, established companies, academic institutions, and government agencies joined forces to provide mutual support and foster innovation. Furthermore, despite the challenging geopolitical climate, Kharkiv’s tech community actively pursued global partnerships and market opportunities, showcasing an unwavering commitment to growth and expansion.

The Human Element: Nurturing Talent and Well-Being

Amidst the chaos and uncertainty, Kharkiv’s tech leaders recognized the importance of prioritizing the well-being and professional development of their teams. Initiatives focused on mental health support, skill enhancement programs, and inclusive work cultures played a pivotal role in sustaining morale and driving productivity. The emphasis on nurturing talent underscored the human-centric approach that defines Kharkiv’s tech ecosystem.

Looking Ahead: Lessons in Business Resilience for a Global Audience

As Kharkiv’s tech start-ups continue to chart an inspiring path of recovery and growth, their journey offers invaluable insights for businesses worldwide. The principles of adaptability, collaboration, innovation, and human-centric leadership that have underpinned their success serve as a compelling blueprint for building resilience in the face of extreme disruption. By studying the experiences of Kharkiv’s entrepreneurs and engineers, organizations across the globe can glean actionable strategies to fortify their business resilience.

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Conclusion

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In conclusion, Kharkiv’s tech start-ups have emerged as beacons of hope and inspiration in the face of unprecedented challenges. Their unwavering resilience, innovative spirit, and collaborative ethos have not only sustained their businesses but also propelled them towards new heights of success. As Ukraine’s entrepreneurs and engineers continue to defy adversity, their story stands as a testament to the transformative power of resilience in business. The world can undoubtedly draw profound lessons from Kharkiv’s remarkable journey—a journey that epitomizes the triumph of human ingenuity in the most trying times.

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