Business

5 ways to market your business online

Published

4 years ago

February 26, 2022

It seemed like 2022 was going to be a year of getting back together. Conferences would be in person again and meetups would abound as people made up for lost time.

Alas, the pandemic continues and the future remains uncertain. If you’re not able to get out in person to market your business or website, here are 5 things you can do to market your business without leaving your home.

Table of Contents

1. Get into podcasting

Podcasting has exploded in recent years. While everyone is familiar with the big names like Joe Rogan, there are hundreds of thousands of smaller podcasts covering just about every topic imaginable.

If you are looking for a great online marketing tip, try these two opportunities to promote a business through podcasts.

Start your own show. If you create a guest-format show, it gives you the opportunity to invite influencers in your business category on your show and create one-to-one relationships with them. This will also grow your audience and awareness of your brand.

Hosting a podcast is a lot of work, though. Starting your own podcast requires setting up a mini home studio, creating podcast cover art, signing up for a podcast hosting service, audio editing, and coming up with great content for each show.
Be a guest on other peoples’ podcasts. This will introduce you to their audience and you don’t have to worry about editing and publishing the show yourself. You can find podcasts looking for guests on services like my own, PodcastGuests.com.

ALSO READ: The Billionaire Card: Inside the World of Ultra-Luxury Services

Cost: $0-$1,000 depending on if you are a guest or host your own show.

2. Hold a virtual event

Virtual events used to be a second-rate experience to in-person events, used only as a less-expensive alternative to in-person events. But the pandemic has changed that. Virtual event platforms like Hopin help recreate some of the magic of in-person events. The upside is that the barriers to attending are much lower when online, so event holders can reach a much larger audience.

Another way to market your business online is to hold a virtual event to build your name as a thought leader in your industry. Invite your customers and partners as speakers to make them feel important while also delivering great content to those who attend. Holding a virtual event can pay dividends through improved relationships and visibility.

Cost: $0-$500 depending on the size of your event.

3. Audio conversations

Remember Clubhouse? It was all the rage a year ago, only to fizzle out. While activity has waned, there are still active rooms with dozens or hundreds of users. And if you’re into Twitter, you can use Twitter Spaces, which is essentially Twitter’s version of Clubhouse.

Marketing your personal and company brand in audio rooms like these is a balancing act. You don’t want to just show up to promote because you might be kicked out and then tarnish your brand. Instead, you should concentrate on adding value and subtly introducing the company.

For example, if you help answer a question someone else has, that person might click on your profile and follow you. If you do a great job, the room moderator might even give you a shoutout.

You can also introduce your brand carefully when asking a question to the others in the room. For example, “Hi, this is Jeff with example.com. I have a question about…”

ALSO READ: Wall Street's Crypto Odyssey: Goldman Sachs Eyes Grayscale and BlackRock's Bitcoin ETF Voyages

Another benefit to joining rooms is that you can learn from others.

Cost: $0

4. Post on LinkedIn

You already post on Twitter and other social media platforms. What about LinkedIn?

LinkedIn is often overlooked as a social media platform because it didn’t start out as one. It was all about making connections. But LinkedIn is a fantastic platform to amplify your message.

The difference between LinkedIn and other social networks is that LinkedIn is all about business. No politics and cat pictures here. That makes it a good network to post, share and comment about business topics.

In addition to posting your own updates, be sure to comment on others’ updates to help build your clout.

Cost: $0

Social media platforms decide who sees your content. Google decides how high up to show your content in searches. These are gatekeepers. Fortunately, there is one type of marketing that gets you directly in front of your customers and prospective customers: an email list. No one can take your email list away from you.

Starting an email newsletter is simple thanks to platforms like MailChimp. They will manage your subscriber database, help you design emails, and take care of the technical part of sending mail. Or you can try a platform like Substack, which allows you to focus on the writing without having to deal with all the behind-the-scenes clutter.

The key to a successful email newsletter is good content and consistency. Don’t get overzealous when you start. Stick to a content plan that works for you, such as a monthly email to your customers with updates, sale prices, etc.

ALSO READ: Foreign Direct Investment in China Drops: Analyzing the Impact and Causes

Build your list slowly by asking existing customers if you can add them to your email list. Ask your subscribers to forward the emails to anyone who might enjoy receiving it. And entice people to sign up for your email list by offering them something in return, like a free online report.

Building an email list takes time, but it’s nice to know there’s no gatekeeper between you and your audience when you “own” your own email list.

Cost: $0 to start

Kick your marketing into higher gear

These five ideas are just the tip of the iceberg. There are so many ways to market your business online. Pick one or two to focus on over the next few months. If you don’t gain traction, come back to this post and pick another idea!

And when you’re ready to get back in the world, be sure you have up-to-date business cards. With Namecheap’s Business Card Maker, we make that easy!

Via NC Blog

Post Views: 171

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Aviation

LAX Passenger Volume Surge Today, Nov 23: Exploring the 500% Increase

Published

4 days ago

November 23, 2025

Abdul Rahman

If you are reading this from the floor of Terminal 4 near the American Airlines check-in, I’m sorry. If you are reading this from the comfort of your couch, stay there.

Today, November 23, Los Angeles International Airport (LAX) isn’t just busy; it is a kinetic experiment in human density. Early reports and viral social media metrics are tossing around a staggering figure: a 500% increase in passenger volume. While the statisticians will eventually smooth that number out against year-over-year averages, the feeling on the ground is undeniable.

We aren’t just seeing a holiday rush. We are witnessing a “perfect storm” of logistics, psychology, and policy collision.

Table of Contents

The “Why”: Anatomy of a Super-Surge

To understand why the 500% figure feels real, you have to look at the calendar. We are sandwiched between two massive pressure points.

The Post-Shutdown Rebound: We are barely ten days out from the end of the 43-day government shutdown. For over a month, flight restrictions and FAA staffing shortages throttled capacity. Today represents the breaking of that dam. The “500%” isn’t just normal traffic; it’s the release of six weeks of pent-up business and leisure travel that was artificially suppressed until mid-November.
Thanksgiving Proximity: It is the Sunday before Thanksgiving. Historically, this is a “yellow alert” day, ramping up to the “red alert” of Wednesday. But combined with the post-shutdown floodgates, today has effectively become the busiest travel day of the decade.
The Infrastructure Gap: Construction on the Central Terminal Area curbside improvement just began. This means lanes are closed exactly when volume is quintupling.

ALSO READ: Wall Street's Crypto Odyssey: Goldman Sachs Eyes Grayscale and BlackRock's Bitcoin ETF Voyages

The Reality Check: A Terminal-by-Terminal Breakdown

The raw numbers (82 million Americans traveling this week) are abstract. The reality at LAX today is visceral.

The Loop (World Way): It is currently a parking lot. The “horseshoe” design of LAX, finalized in an era when a 500% surge was mathematically impossible, is failing. Ride-shares are cancelling en masse because they simply cannot enter the central terminal area without losing an hour of revenue.
TSA Checkpoints: This is where the “500% surge” hits hardest. With TSA staffing still restabilizing post-shutdown, PreCheck lines are bleeding into general boarding. The unspoken social contract of the airport queue is fraying.
The Lounge Economy: Even the sanctuaries are overrun. The Delta Sky Club and the Star Alliance Lounge are reportedly operating “one-in, one-out” policies. When you can’t even buy your way out of the crowd, you know the system is saturated.

The Verdict: Is This the New Normal?

Is the “500% increase” a fluke or a forecast?

My verdict is that this is a warning shot. The aviation industry has been celebrating the “return to travel” since 2022, but today proves we have returned with a vengeance that our infrastructure cannot handle. We are trying to pour a gallon of water into a shot glass.

If you are traveling today, you are not a passenger; you are a participant in a logistical stress test. The infrastructure is crumbling not under neglect, but under sheer, unpredicted demand. The “Revenge Travel” narrative was supposed to end last year; instead, it has mutated into “Habitual Travel,” where flyers are willing to endure almost any level of friction to move.

ALSO READ: 🌐 The Great Reshuffle: Amazon Cuts 14,000 Jobs—Is 'Culture' a Valid Reason to Layoff Employees?

Survival Guide: Navigating the Surge

If you must fly out of LAX in the next 24 hours, standard advice no longer applies.

Abandon the Loop: Do not get dropped off at your terminal. It is a trap. Get dropped off at the LAX-it lot or a nearby hotel (like the Hyatt Regency) and walk. The 15-minute walk will save you 45 minutes of gridlock.
Digital Sentry: Watch your flight status like a hawk. With this volume, one delayed inbound aircraft creates a domino effect that will wipe out the entire evening board.
Pack Patience (and Snacks): The food court lines are currently longer than the security lines. If you didn’t bring food, you are fasting.

The bottom line: The 500% surge is real in impact, if not in exactitude. Today, LAX is not an airport; it is a city under siege. Proceed with caution, and if you can, maybe wait until Tuesday.

Post Views: 121

Startups

🌐 The Global Blockchain Show 2025 Is Coming to Abu Dhabi – December 10–11, 2025

Published

7 days ago

November 20, 2025

Abdul Rahman

The blockchain world is converging in Abu Dhabi this December for one of the most anticipated Web3 events of the year: the Global Blockchain Show 2025, taking place December 10–11, 2025. With over 7,000+ attendees, 250+ global speakers, and 350+ pioneering companies, this summit promises to be a powerhouse of innovation, networking, and strategic insight globalblockchainshow.com Cointelegraph.

Table of Contents

🚀 A Premier Web3 & Crypto Conference

Organized by VAP Group and powered by Times of Blockchain, the Global Blockchain Show is more than just a conference—it’s a launchpad for the future of decentralized technology. Held at a world-class venue in Abu Dhabi, the event will spotlight the UAE’s bold leap into blockchain adoption across government, enterprise, and finance Cointelegraph.

🔍 What to Expect

1. Global Thought Leadership

Hear from 250+ blockchain pioneers, founders, and policy shapers driving the next wave of innovation. Topics will span:

Web3 infrastructure
Tokenization and DeFi
Blockchain regulation and compliance
Enterprise integration and smart contracts

2. Elite Networking

Rub shoulders with:

Top-tier investors
Tech giants
Startups and developers
Government officials and regulators

This is your chance to forge partnerships that could shape the next decade of blockchain evolution.

3. Immersive Exhibitions

Explore cutting-edge solutions from 350+ companies showcasing the latest in crypto, NFTs, metaverse, and enterprise blockchain applications.

🌍 Why Abu Dhabi?

Abu Dhabi is rapidly emerging as a global blockchain hub, with progressive regulation, strong institutional support, and a thriving tech ecosystem. The city’s commitment to digital transformation makes it the perfect host for a summit of this scale and ambition.

🎯 Who Should Attend?

This event is ideal for:

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Blockchain founders and developers
Crypto investors and analysts
Web3 startups and entrepreneurs
Government and enterprise leaders
Legal and compliance professionals

Whether you’re building the next unicorn or shaping policy, the Global Blockchain Show offers unparalleled access to insights, capital, and community.

📅 Save the Date

Global Blockchain Show 2025
🗓️ Dates: December 10–11, 2025
📍 Location: Abu Dhabi, UAE

Ready to be part of the future?
Visit the official website to register, explore the agenda, and secure your spot among the world’s top blockchain minds globalblockchainshow.com.

Post Views: 166

Events

🌍 World School Summit 2026 – Malaysia

Published

1 week ago

November 20, 2025

Abdul Rahman

34th Edition | 24th January, 2026

Table of Contents

Introduction

Education is evolving faster than ever, and the leaders shaping tomorrow’s schools must stay ahead of global trends. The World School Summit, now in its 34th edition, is set to take place in Malaysia on 24th January, 2026. This prestigious gathering will unite the world’s top educators, school owners, principals, directors, and institutional leaders for a transformative day of learning, networking, and collaboration.

Why the World School Summit Matters

The summit is more than just an event—it’s a global platform for innovation in education. With participants from across continents, the summit fosters dialogue on the most pressing challenges and opportunities facing schools today.

Key highlights include:

🌐 Global Networking: Connect with principals, directors, and school owners from diverse regions.
💡 Thought Leadership: Hear from pioneering educators and experts on the future of learning.
📈 Strategic Insights: Explore new models of school management, leadership, and institutional growth.
🤝 Collaborative Opportunities: Build partnerships that extend beyond borders.

Who Should Attend

The World School Summit is designed for:

Principals and School Leaders
Directors and School Owners
Educators and Teachers
School Management Professionals
Education Institutes and Policy Makers

Whether you’re leading a single institution or shaping national education policy, this summit offers actionable strategies and global perspectives to elevate your impact.

Malaysia: The Perfect Host

Malaysia, with its rich cultural diversity and growing reputation as a hub for international education, provides the ideal backdrop for this global summit. Attendees will not only gain professional insights but also experience the country’s vibrant culture and hospitality.

ALSO READ: 🌐 The Great Reshuffle: Amazon Cuts 14,000 Jobs—Is 'Culture' a Valid Reason to Layoff Employees?

Looking Ahead

As the 34th edition of the World School Summit, this event builds on decades of success, continually adapting to the changing landscape of education. The 2026 summit promises to be one of the most impactful yet, setting the tone for the future of schools worldwide.