Business
Maximizing Your Online Presence with Google My Business
Having a killer online presence in this day and age is crucial for businesses of all sizes. And what’s this? Your visibility can absolutely soar thanks to Google My Business, which can also link you with a ton of new customers. So grab a seatbelt and get ready to explore the incredible world of Google My Business. See how it can completely revamp your web presence and make your company stand out!
Understanding Google My Business
What is Google My Business?
Google My Business (GMB) is a free online tool provided by Google that allows businesses to create and manage their online presence across various Google services, including Google Search and Google Maps. With GMB, you can provide essential information about your business, making it easier for potential customers to find you.
Key Features of Google My Business
- Business Information
- You can enter details such as your business name, address, phone number, and website, ensuring accurate and up-to-date information.
- Hours of Operation
- GMB allows you to specify your operating hours, helping customers know when they can visit or contact your business.
- Photos and Videos
- You can showcase your products, services, and premises through images and videos, giving potential customers a glimpse of what to expect.
- Customer Reviews
- GMB encourages customers to leave reviews, which can significantly impact your online reputation and credibility.
- Posts and Updates
- You can share timely updates, promotions, and events to engage with your audience and keep them informed.
- Insights and Analytics
- GMB provides valuable insights into how customers discover and interact with your business online.

Why Google My Business Matters
Improved Visibility on Google
When someone searches for a product or service on Google, local search results often appear at the top of the page. By claiming and optimizing your GMB listing, you increase your chances of appearing in these local search results, making it more likely for potential customers to discover your business.
Enhanced Trust and Credibility
Having a complete and well-maintained GMB profile conveys professionalism and trustworthiness. Customer reviews, in particular, can influence a potential customer’s decision to choose your business over competitors.
Increased Website Traffic
Your GMB listing includes a link to your website, driving traffic directly to your online platform. This not only helps potential customers learn more about your offerings but also boosts your website’s search engine ranking.
Mobile Visibility
With the increasing use of smartphones, many users search for businesses while on the go. Google Maps, which is integrated with GMB, allows users to find your business easily when they’re in your vicinity.
How to Set Up Google My Business
Step 1: Sign In or Create an Account
If you don’t already have a Google account, you’ll need to create one. Once you’re signed in, visit the Google My Business website to get started.
Step 2: Add Your Business
Enter your business name and address. Google will search to see if your business already exists. If it doesn’t, you can create a new listing.
Step 3: Verify Your Business
Google will want to ensure that you’re the legitimate owner of the business. This may involve receiving a verification postcard at your business address or receiving a phone call from Google.
Step 4: Complete Your Profile
Fill out all the information requested by Google My Business, including your hours of operation, phone number, website, and a description of your business.
Step 5: Add Photos and Posts
Upload high-quality photos of your business, products, and services. You can also create posts to keep your audience engaged.
Step 6: Manage Reviews
Encourage customers to leave reviews on your GMB listing and respond to them promptly, whether they’re positive or negative.
Optimizing Your Google My Business Listing
Use High-Quality Visuals
Visual content, such as photos and videos, can make your GMB listing more appealing and informative. High-quality visuals help potential customers get a better sense of your business.
Monitor and Respond to Reviews
Customer reviews are a crucial aspect of your online reputation. Regularly monitor and respond to reviews to show that you value feedback and are committed to customer satisfaction.
Use Keywords Strategically
Incorporate relevant keywords in your business description and posts to improve your chances of appearing in search results for specific queries related to your products or services.
Keep Information Updated
Ensure that all the information on your GMB profile, including hours of operation and contact details, is accurate and up to date.
Utilize Google Posts
Take advantage of the Google Posts feature to share news, promotions, and events. This can help you engage with your audience and drive more traffic to your website.
The Impact of Google My Business on SEO
Google My Business plays a vital role in local search engine optimization (SEO). When users search for local businesses, Google uses the information from GMB listings to determine which businesses to display in search results. Therefore, an optimized GMB profile can lead to higher search engine rankings and increased organic traffic to your website.
Measuring Success with Google My Business
GMB provides valuable insights into how users interact with your listing. You can track:
- Search Queries: What keywords users used to find your business.
- Customer Actions: Actions taken on your listing, such as website visits and phone calls.
- Photo Views: How often users view photos of your business.
These insights allow you to refine your GMB strategy and tailor your online presence to meet the needs of your audience effectively.
Conclusion
In an increasingly digital world, Google My Business is a game-changer for businesses looking to establish a strong online presence and connect with their local audience. By claiming and optimizing your GMB listing, you can improve visibility, build trust, and drive more traffic to your website. So, don’t miss out on the opportunity to maximize your online presence—get started with Google My Business today and watch your business thrive in the digital age.
Aviation
LAX Passenger Volume Surge Today, Nov 23: Exploring the 500% Increase
If you are reading this from the floor of Terminal 4 near the American Airlines check-in, I’m sorry. If you are reading this from the comfort of your couch, stay there.
Today, November 23, Los Angeles International Airport (LAX) isn’t just busy; it is a kinetic experiment in human density. Early reports and viral social media metrics are tossing around a staggering figure: a 500% increase in passenger volume. While the statisticians will eventually smooth that number out against year-over-year averages, the feeling on the ground is undeniable.
We aren’t just seeing a holiday rush. We are witnessing a “perfect storm” of logistics, psychology, and policy collision.
The “Why”: Anatomy of a Super-Surge
To understand why the 500% figure feels real, you have to look at the calendar. We are sandwiched between two massive pressure points.
- The Post-Shutdown Rebound: We are barely ten days out from the end of the 43-day government shutdown. For over a month, flight restrictions and FAA staffing shortages throttled capacity. Today represents the breaking of that dam. The “500%” isn’t just normal traffic; it’s the release of six weeks of pent-up business and leisure travel that was artificially suppressed until mid-November.
- Thanksgiving Proximity: It is the Sunday before Thanksgiving. Historically, this is a “yellow alert” day, ramping up to the “red alert” of Wednesday. But combined with the post-shutdown floodgates, today has effectively become the busiest travel day of the decade.
- The Infrastructure Gap: Construction on the Central Terminal Area curbside improvement just began. This means lanes are closed exactly when volume is quintupling.
The Reality Check: A Terminal-by-Terminal Breakdown
The raw numbers (82 million Americans traveling this week) are abstract. The reality at LAX today is visceral.
- The Loop (World Way): It is currently a parking lot. The “horseshoe” design of LAX, finalized in an era when a 500% surge was mathematically impossible, is failing. Ride-shares are cancelling en masse because they simply cannot enter the central terminal area without losing an hour of revenue.
- TSA Checkpoints: This is where the “500% surge” hits hardest. With TSA staffing still restabilizing post-shutdown, PreCheck lines are bleeding into general boarding. The unspoken social contract of the airport queue is fraying.
- The Lounge Economy: Even the sanctuaries are overrun. The Delta Sky Club and the Star Alliance Lounge are reportedly operating “one-in, one-out” policies. When you can’t even buy your way out of the crowd, you know the system is saturated.
The Verdict: Is This the New Normal?
Is the “500% increase” a fluke or a forecast?
My verdict is that this is a warning shot. The aviation industry has been celebrating the “return to travel” since 2022, but today proves we have returned with a vengeance that our infrastructure cannot handle. We are trying to pour a gallon of water into a shot glass.
If you are traveling today, you are not a passenger; you are a participant in a logistical stress test. The infrastructure is crumbling not under neglect, but under sheer, unpredicted demand. The “Revenge Travel” narrative was supposed to end last year; instead, it has mutated into “Habitual Travel,” where flyers are willing to endure almost any level of friction to move.
Survival Guide: Navigating the Surge
If you must fly out of LAX in the next 24 hours, standard advice no longer applies.
- Abandon the Loop: Do not get dropped off at your terminal. It is a trap. Get dropped off at the LAX-it lot or a nearby hotel (like the Hyatt Regency) and walk. The 15-minute walk will save you 45 minutes of gridlock.
- Digital Sentry: Watch your flight status like a hawk. With this volume, one delayed inbound aircraft creates a domino effect that will wipe out the entire evening board.
- Pack Patience (and Snacks): The food court lines are currently longer than the security lines. If you didn’t bring food, you are fasting.
The bottom line: The 500% surge is real in impact, if not in exactitude. Today, LAX is not an airport; it is a city under siege. Proceed with caution, and if you can, maybe wait until Tuesday.
Startups
🌐 The Global Blockchain Show 2025 Is Coming to Abu Dhabi – December 10–11, 2025
The blockchain world is converging in Abu Dhabi this December for one of the most anticipated Web3 events of the year: the Global Blockchain Show 2025, taking place December 10–11, 2025. With over 7,000+ attendees, 250+ global speakers, and 350+ pioneering companies, this summit promises to be a powerhouse of innovation, networking, and strategic insight globalblockchainshow.com Cointelegraph.
🚀 A Premier Web3 & Crypto Conference
Organized by VAP Group and powered by Times of Blockchain, the Global Blockchain Show is more than just a conference—it’s a launchpad for the future of decentralized technology. Held at a world-class venue in Abu Dhabi, the event will spotlight the UAE’s bold leap into blockchain adoption across government, enterprise, and finance Cointelegraph.
🔍 What to Expect
1. Global Thought Leadership
Hear from 250+ blockchain pioneers, founders, and policy shapers driving the next wave of innovation. Topics will span:
- Web3 infrastructure
- Tokenization and DeFi
- Blockchain regulation and compliance
- Enterprise integration and smart contracts
2. Elite Networking
Rub shoulders with:
- Top-tier investors
- Tech giants
- Startups and developers
- Government officials and regulators
This is your chance to forge partnerships that could shape the next decade of blockchain evolution.
3. Immersive Exhibitions
Explore cutting-edge solutions from 350+ companies showcasing the latest in crypto, NFTs, metaverse, and enterprise blockchain applications.
🌍 Why Abu Dhabi?
Abu Dhabi is rapidly emerging as a global blockchain hub, with progressive regulation, strong institutional support, and a thriving tech ecosystem. The city’s commitment to digital transformation makes it the perfect host for a summit of this scale and ambition.
🎯 Who Should Attend?
This event is ideal for:
- Blockchain founders and developers
- Crypto investors and analysts
- Web3 startups and entrepreneurs
- Government and enterprise leaders
- Legal and compliance professionals
Whether you’re building the next unicorn or shaping policy, the Global Blockchain Show offers unparalleled access to insights, capital, and community.
📅 Save the Date
Global Blockchain Show 2025
🗓️ Dates: December 10–11, 2025
📍 Location: Abu Dhabi, UAE
Ready to be part of the future?
Visit the official website to register, explore the agenda, and secure your spot among the world’s top blockchain minds globalblockchainshow.com.
Events
🌍 World School Summit 2026 – Malaysia
34th Edition | 24th January, 2026
Introduction
Education is evolving faster than ever, and the leaders shaping tomorrow’s schools must stay ahead of global trends. The World School Summit, now in its 34th edition, is set to take place in Malaysia on 24th January, 2026. This prestigious gathering will unite the world’s top educators, school owners, principals, directors, and institutional leaders for a transformative day of learning, networking, and collaboration.
Why the World School Summit Matters
The summit is more than just an event—it’s a global platform for innovation in education. With participants from across continents, the summit fosters dialogue on the most pressing challenges and opportunities facing schools today.
Key highlights include:
- 🌐 Global Networking: Connect with principals, directors, and school owners from diverse regions.
- 💡 Thought Leadership: Hear from pioneering educators and experts on the future of learning.
- 📈 Strategic Insights: Explore new models of school management, leadership, and institutional growth.
- 🤝 Collaborative Opportunities: Build partnerships that extend beyond borders.
Who Should Attend
The World School Summit is designed for:
- Principals and School Leaders
- Directors and School Owners
- Educators and Teachers
- School Management Professionals
- Education Institutes and Policy Makers
Whether you’re leading a single institution or shaping national education policy, this summit offers actionable strategies and global perspectives to elevate your impact.

Malaysia: The Perfect Host
Malaysia, with its rich cultural diversity and growing reputation as a hub for international education, provides the ideal backdrop for this global summit. Attendees will not only gain professional insights but also experience the country’s vibrant culture and hospitality.
Looking Ahead
As the 34th edition of the World School Summit, this event builds on decades of success, continually adapting to the changing landscape of education. The 2026 summit promises to be one of the most impactful yet, setting the tone for the future of schools worldwide.
Call to Action
🎓 Join us in Malaysia on 24th January, 2026, and be part of the movement shaping the future of education.
👉 Reserve your seat today and secure your place among the world’s top educators.
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