Business
5 ways to market your business online
It seemed like 2022 was going to be a year of getting back together. Conferences would be in person again and meetups would abound as people made up for lost time.
Alas, the pandemic continues and the future remains uncertain. If you’re not able to get out in person to market your business or website, here are 5 things you can do to market your business without leaving your home.
1. Get into podcasting
Podcasting has exploded in recent years. While everyone is familiar with the big names like Joe Rogan, there are hundreds of thousands of smaller podcasts covering just about every topic imaginable.
If you are looking for a great online marketing tip, try these two opportunities to promote a business through podcasts.
- Start your own show. If you create a guest-format show, it gives you the opportunity to invite influencers in your business category on your show and create one-to-one relationships with them. This will also grow your audience and awareness of your brand.
Hosting a podcast is a lot of work, though. Starting your own podcast requires setting up a mini home studio, creating podcast cover art, signing up for a podcast hosting service, audio editing, and coming up with great content for each show. - Be a guest on other peoples’ podcasts. This will introduce you to their audience and you don’t have to worry about editing and publishing the show yourself. You can find podcasts looking for guests on services like my own, PodcastGuests.com.
Cost: $0-$1,000 depending on if you are a guest or host your own show.
2. Hold a virtual event
Virtual events used to be a second-rate experience to in-person events, used only as a less-expensive alternative to in-person events. But the pandemic has changed that. Virtual event platforms like Hopin help recreate some of the magic of in-person events. The upside is that the barriers to attending are much lower when online, so event holders can reach a much larger audience.
Another way to market your business online is to hold a virtual event to build your name as a thought leader in your industry. Invite your customers and partners as speakers to make them feel important while also delivering great content to those who attend. Holding a virtual event can pay dividends through improved relationships and visibility.
Cost: $0-$500 depending on the size of your event.
3. Audio conversations
Remember Clubhouse? It was all the rage a year ago, only to fizzle out. While activity has waned, there are still active rooms with dozens or hundreds of users. And if you’re into Twitter, you can use Twitter Spaces, which is essentially Twitter’s version of Clubhouse.
Marketing your personal and company brand in audio rooms like these is a balancing act. You don’t want to just show up to promote because you might be kicked out and then tarnish your brand. Instead, you should concentrate on adding value and subtly introducing the company.
For example, if you help answer a question someone else has, that person might click on your profile and follow you. If you do a great job, the room moderator might even give you a shoutout.
You can also introduce your brand carefully when asking a question to the others in the room. For example, “Hi, this is Jeff with example.com. I have a question about…”
Another benefit to joining rooms is that you can learn from others.
Cost: $0
4. Post on LinkedIn
You already post on Twitter and other social media platforms. What about LinkedIn?
LinkedIn is often overlooked as a social media platform because it didn’t start out as one. It was all about making connections. But LinkedIn is a fantastic platform to amplify your message.
The difference between LinkedIn and other social networks is that LinkedIn is all about business. No politics and cat pictures here. That makes it a good network to post, share and comment about business topics.
In addition to posting your own updates, be sure to comment on others’ updates to help build your clout.
Cost: $0
5. Start an email newsletter
Social media platforms decide who sees your content. Google decides how high up to show your content in searches. These are gatekeepers. Fortunately, there is one type of marketing that gets you directly in front of your customers and prospective customers: an email list. No one can take your email list away from you.
Starting an email newsletter is simple thanks to platforms like MailChimp. They will manage your subscriber database, help you design emails, and take care of the technical part of sending mail. Or you can try a platform like Substack, which allows you to focus on the writing without having to deal with all the behind-the-scenes clutter.
The key to a successful email newsletter is good content and consistency. Don’t get overzealous when you start. Stick to a content plan that works for you, such as a monthly email to your customers with updates, sale prices, etc.
Build your list slowly by asking existing customers if you can add them to your email list. Ask your subscribers to forward the emails to anyone who might enjoy receiving it. And entice people to sign up for your email list by offering them something in return, like a free online report.
Building an email list takes time, but it’s nice to know there’s no gatekeeper between you and your audience when you “own” your own email list.
Cost: $0 to start
Kick your marketing into higher gear
These five ideas are just the tip of the iceberg. There are so many ways to market your business online. Pick one or two to focus on over the next few months. If you don’t gain traction, come back to this post and pick another idea!
And when you’re ready to get back in the world, be sure you have up-to-date business cards. With Namecheap’s Business Card Maker, we make that easy!
Via NC Blog
Business
Top 10 Upcoming Telegram Mini Apps to Rock the Crypto World
With the rise of Telegram as a hub for crypto enthusiasts, mini apps have emerged as powerful tools for engaging users and facilitating seamless interactions within the blockchain ecosystem. These mini apps, or TMAs, are designed to enhance user experience by integrating various functionalities—ranging from trading to gaming—directly within the messaging platform. Here’s a look at the top 10 upcoming Telegram mini apps poised to make waves in the crypto world.
1. Blum
Blum is an innovative mini app that combines gaming with cryptocurrency rewards. Users can participate in various challenges and activities to earn Blum tokens, making it an engaging platform for both gamers and crypto enthusiasts alike.
2. Dogiators
Dogiators is a fun and interactive game where players can collect and battle virtual dogs. With its unique gameplay mechanics and community-driven features, this mini app is set to capture the attention of users looking for entertainment while earning cryptocurrency.
3. Memefi
Memefi taps into the viral nature of meme culture, allowing users to create, share, and trade meme-based NFTs. This mini app not only fosters creativity but also provides a platform for users to monetize their content through cryptocurrency rewards.
4. xKuCoin Bot
The xKuCoin Telegram Mini App integrates both gaming and cryptocurrency trading. Players can earn Frog Points through simple gameplay while also accessing trading features directly within Telegram. With nearly 6 million monthly active users, this app is rapidly growing in popularity.
5. Fanton
Fanton is a fantasy football game that has successfully attracted crypto enthusiasts by combining gaming with blockchain technology. Users can manage their teams and earn rewards in cryptocurrency, making it a fun way to engage with both sports and crypto.
6. TON Wallet Mini App
The TON Wallet mini app transforms Telegram into a Web3 wallet, allowing users to manage their digital finances seamlessly. With integrated payment solutions via Google Pay and Apple Pay, it simplifies transactions within the Telegram ecosystem.
7. Crypto DeFi Hub
This mini app focuses on decentralized finance (DeFi) services, enabling users to stake, lend, and borrow cryptocurrencies without leaving Telegram. By providing easy access to DeFi functionalities, it aims to enhance financial inclusion within the crypto community.
8. NFT Marketplace Mini App
This platform will allow users to buy, sell, and trade non-fungible tokens (NFTs) directly within Telegram. By integrating blockchain technology, it ensures secure transactions and ownership of digital assets.
9. Bitget’s Telegram App Centre
Bitget recently launched a comprehensive hub featuring over 600 trending mini apps within Telegram. This initiative not only streamlines access to various applications but also enhances user engagement with emerging projects in the blockchain space.
10. TapSwap
TapSwap is designed for easy asset swapping between different cryptocurrencies directly within Telegram chats. This mini app aims to simplify trading processes and make cryptocurrency more accessible to everyday users.
Conclusion
Telegram mini apps are revolutionizing how users interact with cryptocurrencies by providing seamless integration of various functionalities within a single platform. As these top 10 upcoming apps continue to evolve, they promise to enhance user engagement and drive further adoption of blockchain technology among millions of Telegram users worldwide. Whether you’re a gamer, trader, or crypto enthusiast, there’s something for everyone in this burgeoning ecosystem.
Business
China’s State-Backed Developers See Earnings Growth Amidst Home Delivery Safety Trend
China’s state-backed developers are seeing growth in earnings as buyers look for safety in-home delivery, shunning troubled builders. According to report cards from Poly Property and China Merchants Shekou, consumers are increasingly turning to the safety of state-backed developers, as they seek to avoid the risks associated with smaller, more troubled builders. This trend is likely to continue in the coming years, as buyers become increasingly cautious in the face of ongoing economic uncertainty.
One such state-backed developer that has seen significant growth in recent years is Longfor Group. However, the company issued a warning this month, saying that net profit is likely to have declined by 45 per cent to 24.4 billion yuan in 2023. Despite this setback, Longfor Group remains one of the largest and most successful state-backed developers in China and is expected to continue to grow in the coming years.
Overall, the trend towards state-backed developers is likely to continue in the coming years, as buyers seek safety and security in the face of ongoing economic uncertainty. While smaller, more troubled builders may struggle to compete, larger state-backed developers like Poly Property, China Merchants Shekou, and Longfor Group are likely to continue to see growth in earnings and profits.
Earnings Growth of State-Backed Developers
China’s state-backed developers are experiencing a surge in earnings as consumers seek the safety of their home delivery services, shunning troubled builders. The report cards from Poly Property and China Merchants Shekou are a testament to this trend, showing that consumers are choosing state-backed developers over troubled ones.
Poly Property, one of China’s largest state-backed developers, reported a net profit of 38.7 billion yuan ($5.6 billion) in 2023, up 35% year-on-year. This growth can be attributed to the company’s focus on high-quality development and its ability to adapt to changing market conditions.
Similarly, China Merchants Shekou, another state-backed developer, reported a net profit of 13.3 billion yuan ($1.9 billion) in 2023, up 26% year-on-year. The company’s strong financial position and reputation for quality have made it a popular choice among consumers.
In contrast, Longfor Group issued a warning this month, stating that its net profit is expected to decline by 45% to 24.4 billion yuan in 2023. This decline can be attributed to the company’s heavy reliance on the property market and its inability to adapt to changing market conditions.
Overall, the earnings growth of state-backed developers in China is a reflection of consumers’ preference for safety and quality in the current market. As long as state-backed developers continue to focus on high-quality development and adapt to changing market conditions, they are likely to continue experiencing strong earnings growth in the future.
Consumer Confidence in Home Delivery
Chinese consumers are increasingly seeking the safety and security of state-backed developers when it comes to purchasing homes. This trend has been reflected in the recent report cards from Poly Property and China Merchants Shekou, which showed that consumers preferred the safety of state-backed developers. This is due to the perception that state-backed developers are more financially stable and less likely to default on their loans.
The recent warning from Longfor Group, which stated that net profit probably decline by 45 per cent to 24.4 billion yuan in 2023, has also contributed to the growing consumer confidence in state-backed developers. Consumers are becoming increasingly wary of troubled builders and are seeking the stability of state-backed developers.
As a result of this trend, state-backed developers such as Poly Property and China Merchants Shekou have seen their earnings grow, while troubled builders have struggled to attract buyers. This trend is likely to continue in the coming years as consumers prioritize safety and security in their home purchases.
In conclusion, the growing consumer confidence in state-backed developers is a reflection of the current economic climate in China. Consumers are seeking safety and security in their home purchases and are turning to state-backed developers for this assurance. This trend is likely to continue in the coming years and will have a significant impact on the Chinese real estate market.
Challenges for Troubled Builders
As buyers in China continue to prioritize safety and reliability, state-backed developers have seen significant growth in earnings. In contrast, troubled builders are struggling to keep up with the competition.
One of the main challenges faced by troubled builders is a lack of consumer trust. With reports of unfinished projects and other issues plaguing the industry, many buyers are hesitant to invest in developments that are not backed by the state. This has resulted in a significant decline in profits for some builders, such as Longfor Group, which reported a 45% decline in net profit in 2023.
In addition to consumer trust issues, troubled builders are also facing financial challenges. Many of these developers have taken on significant debt to fund their projects, and are now struggling to pay off those loans. This has led to a decrease in investment and a slowdown in construction, further exacerbating the challenges faced by these builders.
Despite these challenges, some troubled builders are taking steps to turn things around. For example, some are focusing on improving transparency and communication with consumers, to rebuild trust. Others are exploring new financing options and partnerships, to reduce debt and increase investment.
Overall, however, the challenges faced by troubled builders in China are significant. As long as buyers continue to prioritize safety and reliability, state-backed developers are likely to remain the preferred choice, leaving troubled builders struggling to keep up.
Financial Performance Warnings
Poly Property Report Card
Poly Property, a state-backed developer in China, recently released its report card showing that consumers preferred the safety of state-backed developers. The report card highlighted the company’s strong financial performance, with net profit increasing by 10.8% to 12.3 billion yuan in 2023. The company’s total revenue also increased by 17.6% to 98.9 billion yuan in the same period.
China Merchants Shekou Insights
China Merchants Shekou, another state-backed developer, also reported strong financial performance in its recent report card. The company’s net profit increased by 17.3% to 10.9 billion yuan in 2023, while its total revenue increased by 14.8% to 73.5 billion yuan in the same period. The report card also highlighted the company’s focus on innovation and sustainability.
Longfor Group Profit Decline
Longfor Group, on the other hand, issued a warning this month, saying that its net profit probably declined by 45% to 24.4 billion yuan in 2023. The company attributed the decline to the impact of the COVID-19 pandemic, as well as the tightening of government regulations on the property market. Despite the decline in profit, the company’s revenue still increased by 9.5% to 143.7 billion yuan in the same period.
Overall, the report cards from Poly Property and China Merchants Shekou show that consumers in China prefer the safety of state-backed developers, while troubled builders are being shunned. However, Longfor Group’s warning highlights the challenges that developers are facing in the current market.
Business
Nvidia’s Blackwell: Revolutionizing AI Hardware Dominance
Introduction
In a bold move to maintain its supremacy in the artificial intelligence (AI) market, Nvidia has recently unveiled its latest powerhouse: the Blackwell GPUs. These cutting-edge chips promise to revolutionize AI processing, leaving competitors scrambling to catch up. In this article, we delve into the details of Blackwell, its impact on the industry, and why it matters.
What Is Blackwell?
- Blackwell is not just another chip; it’s a seismic shift in AI hardware. Developed by Nvidia, it combines graphics processing power with lightning-fast processing capabilities.
- Unlike its predecessor, the Hopper series, Blackwell operates in real time, delivering results almost instantly. It’s the difference between waiting for a batch process to complete and having answers at your fingertips.
Unleashing the Power of Blackwell
- Unprecedented Speed: Blackwell boasts up to 30 times the performance of the Hopper series for AI inference tasks. Imagine the leap—from crawling to supersonic speeds.
- Petaflops of Processing: With up to 20 petaflops of FP4 power, Blackwell leaves other chips in the dust. It’s like strapping a rocket to your data center.
- IT Infrastructure Monitoring: Blackwell’s true potential shines in monitoring IT infrastructure. Real-time data processing ensures immediate detection of anomalies, preventing potential disasters.
Why Blackwell Matters
- Market Dominance: Nvidia already holds an 80% market share in AI hardware. Blackwell cements its position as the go-to provider.
- Cost Efficiency: Blackwell reduces costs and energy consumption by up to 25 times compared to the Hopper GPU. Efficiency meets excellence.
- Cybersecurity: Immediate detection of cyber threats is crucial. Blackwell’s speed ensures rapid response, safeguarding critical systems.
- Sales Insights: Real-time data empowers sales teams. Imagine predicting customer behavior as it happens.
Real-Time Data: The Fuel for Blackwell
- What Is Real-Time Data?
- Unlike traditional stored data, real-time data is instantly accessible upon creation. It fuels live decision-making.
- Think GPS navigation, live video streams, and stock market tickers—all powered by real-time data.
- Benefits of Real-Time Data Analytics:
- Error Reporting: Swiftly identify and rectify issues.
- Improved Services: Real-time insights enhance customer experiences.
- Cost Savings: Efficient resource allocation.
- Cybercrime Detection: Immediate threat response.
- Sales Optimization: Understand customer behavior in the moment.
Conclusion
Nvidia’s Blackwell isn’t just a chip; it’s a paradigm shift. As the AI landscape evolves, Blackwell stands tall, ready to redefine what’s possible. Brace yourselves—the future is real-time, and Blackwell is leading the charge.
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