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Top 5 business books entrepreneurs should be reading on World Book Day 2022



Prolific children’s author Roald Dahl once said, ‘If you are going to get anywhere in life, you have to read a lot of books.’ So, budding entrepreneur – what are you waiting for?

If you’re a business owner, CEO or entrepreneur with kids, you’ll no doubt be very aware that today is World Book Day.

You’ve more than likely either spent the last week making a costume for your kid(s) that (roughly) resembles their favourite fictional character, or done a double take at the money you’ve just spent ordering a costume online.

But regardless of your view on World Book Day, it’s hard to deny the immense impact reading has on our lives. And this celebration is not just for our children, though they definitely learn and develop through the power of reading.

World Book Day is also for us adults and business owners to recognise the personal and professional development books provide us. Plus, as an entrepreneur, you don’t have to dress up to celebrate!

Based on over 20 years of experience interviewing CEOs, founders and successful business owners, Startups has identified the top five business books any future leader should read.


So what books are they, and how can they help you become a success?

How to Win Friends and Influence People, Dale Carnegie

Ask any successful business owner, and they will tell you the key to their success is largely due to the relationships they’ve developed with their employees, business partners, and customers.

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This is likely why Dale Carnegie’s prolific and timeless classic makes it onto our list of the best business books for entrepreneurs.

Carnegie’s advice and guidance is instrumental to running a successful business, as it teaches the reader how to deal with people, which according to Carnegie himself is the ‘biggest problem founders are faced with’.

The book advises how to:

  • Make friends quickly and easily
  • Increase your popularity
  • Persuade people to follow your way of thinking
  • Win new clients and customers
  • Become a better speaker
  • Boost enthusiasm among your colleagues

You’ll need all of these skills as you navigate the startup world, and the importance of each is reiterated time and time again by successful entrepreneurs we’ve interviewed at Startups over the years.

Traction: Get a Grip on Your Business, Gino Wickman

Gino Wickman’s 2012 guide to running your business is seen as a bible to many successful entrepreneurs. It is centered around the Entrepreneurial Operating System, a practical approach to achieving business success by strengthening six key components of your business.

These components are:

  • Vision
  • People
  • Data
  • Issues
  • Process
  • Traction

There are similar books that scratch the surface of business management, but none delve quite as deep as Wickman’s Traction. It is a true ‘how to achieve business success’ guide that will help you keep control of your business as it scales without losing your sense of direction.

Sophie Baron, founder of Mamamade:

“The book Traction: Get a Grip on Your Business by Gino Wickman was recommended to me by a mentor, and now I recommend it to every new hire we bring on. It’s an important reminder to stay focused on what works – and keep an eye out for what doesn’t.”

Tools of Titans, Tim Ferriss

Tim provides several great tips on how to start a business in the video below:


Tim Ferriss is highly regarded in the business community, not only for his incredibly successful podcast The Tim Ferriss Show but also for his self-help book series, which includes the No.1 New York Times bestseller The 4-Hour Work Week.

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Making his millions as an early-stage technology investor, Tim has made angel investments in companies such as Uber and Shopify, which have earned him a reputation as one of the most innovative business people in the world.

His 2016 effort Tools of Titans earns a place on our list of the top business books for entrepreneurs. In it, Ferriss takes the teachings, lessons, and tactics of successful CEOs and founders he’s interviewed over the past few years and explores them further, applying them to his own idea of business success.

The result is, as Ferriss calls it, ‘an ultimate notebook of high-leverage tools that will ensure you make the most out of your day and excel in high-stakes negotiations, environments and business dealings’.

Cathy Moseley, CEO of Boundless:


“I refer to Tools of Titans every day. Tim’s book is full of great insights, and in my opinion it should be a startup’s bible.”

The Culture Map, Erin Meyers

For entrepreneurs and startups aiming to operate on an international scale, Erin Meyers’ pivotal guide to breaking through the cultural boundaries of global business is a must-read.

Working with other businesses in the UK alone can be an arduous task, but even more challenges arise once you start operating internationally and dealing with clients and employees from across the globe.

The Culture Map provides a field-tested, practical model for understanding how cultural differences impact businesses that have entered the international business space. Meyer’s guide is full of actionable advice that is integral to the success of your business overseas.

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Drawing on her own experiences in the business world, Meyers explains how to increase your organisation’s success by improving your ability to understand the behaviours of employees, clients and suppliers from different countries.


‘The Culture Map’ is founder Niels Thone’s favourite book about leadership and management.

Turn the Ship Around!: A True Story of Building Leaders by Breaking the Rules, David Marquet

One of the biggest challenges facing founders and business leaders today is burnout.

Instead of building a team of independent free thinkers, many business owners are surrounded by followers that they are in charge of.

This can make running a business challenging and exhausting, particularly when the weight of responsibility is placed on you as the leader.

David Marquet, an experienced Navy officer, realised this whilst serving as Captain on the U.S. Navy’s Santa Fe ship.


He decided to make radical changes to his leadership style, and before long the Santa Fe skyrocketed from the worst to best ship in the fleet.

Turn the Ship Around is Marquet’s account of how he took matters into his own hands and challenged the U.S. Navy’s traditional leader-follower approach.

Instead of maintaining a culture of followers, Marquet pushed for leadership at every level. His guidelines for leadership are now adopted by countless successful entrepreneurs, who run businesses where every individual takes responsibility for their actions.

This book is great for any business owner who wants to use Marquet’s lessons and teachings in leadership to help propel their business forward.

Stephen Covey, author of one of the most highly regarded business books ever published (7 Habits) argued that Captain Marquet’s model of leadership was the ‘finest I have seen’.


If you want to learn how to manage a team of leaders rather than followers, look no further than Turn the Ship Around.

Alex Young, founder of Virti:

“[This is] a great book which focuses on empowering your people to think like mini-CEOs. As we bring more amazing people into our business, surrounding myself with people I can directly learn from is really important, whereas previously I figured things out by myself.”

Via Startups

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The Rise of Legacy Chips in the US-China Semiconductor Battle: An Analysis




The US-China semiconductor battle has been ongoing for years, with both countries vying for dominance in the global technology market. However, a new front has emerged in this battle – legacy chips. While the focus has been on cutting-edge technology, the realization is dawning that older-generation chips are still vital to military use, as well as cars and consumer electronics. In this article, we will explore the significance of legacy chips in the US-China semiconductor battle and analyze the implications for both countries.

What are Legacy Chips?
Legacy chips are older-generation chips that are still in use today. These chips were developed in the 1980s and 1990s and are still used in a variety of applications, including military equipment, cars, and consumer electronics. While they may not be as powerful as the latest chips, they are still essential for many critical applications.

The Significance of Legacy Chips in the US-China Semiconductor Battle:
The US-China semiconductor battle has largely focused on cutting-edge technology, with both countries investing heavily in research and development to gain an edge in the global market. However, the importance of legacy chips cannot be overlooked. These chips are still used in many critical applications, including military equipment, where reliability and longevity are essential.

China has been investing heavily in its semiconductor industry in recent years, to become self-sufficient in chip production. However, the country still relies heavily on imports of legacy chips, which are essential for its military equipment. This reliance on imports has become a concern for the Chinese government, which sees it as a potential vulnerability in its national security.


The US, on the other hand, has been tightening its export controls on legacy chips, citing national security concerns. The US government has been concerned about the transfer of sensitive technology to China, which could be used for military purposes. This has led to tensions between the two countries, with China accusing the US of using export controls as a way to stifle its technological development.

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Implications for Both Countries:
The rise of legacy chips in the US-China semiconductor battle has significant implications for both countries. For China, the reliance on imports for legacy chips is a potential vulnerability in its national security. The country has been investing heavily in its semiconductor industry to become self-sufficient in chip production, but it will take time to achieve this goal. In the meantime, China will need to find ways to secure its supply of legacy chips.

For the US, the tightening of export controls on legacy chips is a way to protect its national security. However, it could also have unintended consequences. China has been investing heavily in its semiconductor industry, and if it is unable to secure a reliable supply of legacy chips, it may accelerate its efforts to develop its chips. This could lead to increased competition in the global semiconductor market, which could ultimately benefit China.

The rise of legacy chips in the US-China semiconductor battle highlights the importance of older-generation technology in critical applications. While the focus has been on cutting-edge technology, legacy chips are still essential for many applications, including military equipment, cars, and consumer electronics. The US-China semiconductor battle has significant implications for both countries, with China seeking to secure its supply of legacy chips and the US tightening its export controls to protect its national security. As the battle continues, it will be interesting to see how both countries adapt to the changing landscape of the global semiconductor market.

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Unleashing NVIDIA’s AI Dominance: A Tale of Shares Soaring and Innovation Surges



As the world’s premier semiconductor powerhouse, NVIDIA has once again made headlines with its meteoric stock rise—a whopping 14% increase following an impressive sales spike driven by the AI revolution. This seismic shift in technology is not only reshaping industries but also redefining the future of computing as we know it. In this comprehensive analysis, we delve into the catalyst behind these record-breaking gains and explore what lies ahead for NVIDIA in the era of Artificial Intelligence (AI).

The ‘Tipping Point’: When AI Metamorphosed from Hype to Reality

The term “AI tipping point” refers to the moment when AI technologies transitioned from mere buzzwords to tangible solutions that are transforming businesses across various sectors. As companies worldwide embrace AI to enhance their operations, drive innovation, and gain competitive advantages, demand for cutting-edge hardware like NVIDIA’s GPUs has skyrocketed.

This trend was further fueled by the pandemic, which accelerated digital transformation efforts globally. With remote work becoming the norm, organizations have been forced to adapt quickly, leading them to invest heavily in cloud infrastructure and advanced data processing capabilities provided by NVIDIA’s AI chips.

NVIDIA’s Strategic Positioning: Leading the Charge in AI Computing

At the heart of NVIDIA’s success story lies its strategic positioning within the AI landscape. By focusing on developing high-performance GPU architectures tailored specifically for AI applications, NVIDIA has managed to establish itself as the go-to provider for enterprises seeking to leverage AI effectively.

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In addition to its market-leading GPUs, NVIDIA offers a robust suite of software tools designed to simplify AI development and deployment. These include CUDA, TensorRT, and NGC, all of which enable developers to build powerful AI systems more efficiently than ever before.


Moreover, NVIDIA’s acquisition of Mellanox Technologies in 2020 strengthened its position in the data centre space, providing the company with access to state-of-the-art networking solutions that can support the growing demands of AI-driven applications.

The Future of AI Spending: An Endless Horizon for Growth

With AI set to become a $596 billion industry by 2028, there is no doubt that NVIDIA stands poised to capitalize on this unprecedented growth opportunity. According to Jensen Huang, CEO of NVIDIA, the company expects to see even stronger sales due to increased AI spending frenzies.

To ensure continued dominance in the AI sector, NVIDIA plans to expand its product portfolio beyond traditional GPUs. For instance, the company recently announced its intention to develop specialized processors called DPUs (Data Processing Units) aimed at enhancing the performance of AI-based applications running on servers.

By diversifying its offerings and staying one step ahead of emerging trends, NVIDIA aims to maintain its leadership role in the AI ecosystem while driving innovation forward.

Conclusion: Embracing the AI Revolution with Confidence

As NVIDIA continues to lead the charge in AI computing, investors and tech enthusiasts alike must remain vigilant about the potential risks and challenges associated with such rapid growth. However, given the company’s strong track record of innovation and strategic decision-making, it seems safe to say that NVIDIA will continue to thrive amidst the ongoing AI revolution.


So, whether you’re an aspiring entrepreneur looking to harness the power of AI or simply someone interested in keeping up with the latest developments in the tech sphere, stay tuned for exciting times ahead as NVIDIA spearheads the AI revolution!

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Rising from Adversity: Kharkiv’s Tech Start-Ups and the Art of Business Resilience in Ukraine



two men sitting facing on flat screen monitors

In the bustling city of Kharkiv, Ukraine, a remarkable story of resilience and innovation is unfolding. Despite facing extreme disruption, the region’s tech start-ups have defied the odds, showcasing the indomitable spirit of Ukraine’s entrepreneurs and engineers. This article delves into the extraordinary journey of Kharkiv’s tech ecosystem, exploring how it has emerged as a testament to unwavering determination and adaptability in the face of adversity.


The city of Kharkiv has long been a hub of technological advancement and entrepreneurial fervour. Home to a burgeoning community of start-ups and tech companies, it has rapidly gained recognition as a hotbed of innovation in Ukraine. However, the region’s resilience has been put to the ultimate test in recent years, as it grappled with unprecedented challenges ranging from political unrest to armed conflict. Despite these adversities, Kharkiv’s tech start-ups have not only survived but thrived, offering invaluable lessons in business resilience.

The Genesis of Kharkiv’s Tech Ecosystem

To understand the remarkable resilience of Kharkiv’s tech start-ups, it is essential to delve into the origins of the region’s burgeoning ecosystem. The city’s rich legacy of academic excellence and scientific research laid the groundwork for a vibrant culture of innovation. With a strong emphasis on STEM education and a pool of talented engineers and developers, Kharkiv became an ideal breeding ground for tech entrepreneurship.


Navigating Adversity: The Impact of Political Unrest and Armed Conflict

The outbreak of political unrest and armed conflict in Ukraine cast a dark shadow over Kharkiv’s burgeoning tech scene. The region found itself grappling with economic instability, infrastructure disruptions, and an uncertain business environment. In the face of such formidable challenges, many would have expected Kharkiv’s tech start-ups to falter. However, what transpired was nothing short of extraordinary.

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Adaptability in Action: Pivoting Strategies and Innovation

Faced with extreme disruption, Kharkiv’s entrepreneurs and engineers demonstrated remarkable adaptability, swiftly pivoting their business strategies to navigate the tumultuous landscape. From embracing remote work models to diversifying their product offerings, these companies showcased an unparalleled ability to innovate in the face of adversity. The rapid adoption of cutting-edge technologies and agile development methodologies further underscored their commitment to staying ahead of the curve.

Forging Resilient Partnerships: Collaborative Ecosystem and Global Outreach


Central to Kharkiv’s resilience was the spirit of collaboration that permeated its tech ecosystem. Start-ups, established companies, academic institutions, and government agencies joined forces to provide mutual support and foster innovation. Furthermore, despite the challenging geopolitical climate, Kharkiv’s tech community actively pursued global partnerships and market opportunities, showcasing an unwavering commitment to growth and expansion.

The Human Element: Nurturing Talent and Well-Being

Amidst the chaos and uncertainty, Kharkiv’s tech leaders recognized the importance of prioritizing the well-being and professional development of their teams. Initiatives focused on mental health support, skill enhancement programs, and inclusive work cultures played a pivotal role in sustaining morale and driving productivity. The emphasis on nurturing talent underscored the human-centric approach that defines Kharkiv’s tech ecosystem.

Looking Ahead: Lessons in Business Resilience for a Global Audience

As Kharkiv’s tech start-ups continue to chart an inspiring path of recovery and growth, their journey offers invaluable insights for businesses worldwide. The principles of adaptability, collaboration, innovation, and human-centric leadership that have underpinned their success serve as a compelling blueprint for building resilience in the face of extreme disruption. By studying the experiences of Kharkiv’s entrepreneurs and engineers, organizations across the globe can glean actionable strategies to fortify their business resilience.



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In conclusion, Kharkiv’s tech start-ups have emerged as beacons of hope and inspiration in the face of unprecedented challenges. Their unwavering resilience, innovative spirit, and collaborative ethos have not only sustained their businesses but also propelled them towards new heights of success. As Ukraine’s entrepreneurs and engineers continue to defy adversity, their story stands as a testament to the transformative power of resilience in business. The world can undoubtedly draw profound lessons from Kharkiv’s remarkable journey—a journey that epitomizes the triumph of human ingenuity in the most trying times.

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