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How to Promote Your Startup Blog using Best Content Marketing Skills

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Blogging is the passion for many since Blogging works on content creation for massive traffic. Several people start various blogs for various purposes such as to inform, to entertain and to influence the readers. There are several Blogging Gurus and content Marketing Specialist having tons of Ideas regarding the Skyscraper approach. Some are of the view that if you pursue the track of Skyscraping you must know that you may fall from it if you implemented the content marketing strategy in the wrong way.  remember, the Skyscraper technique does not work for all. Few Bloggers even said that you need to focus on the quality and engaging content and pursue a great marketing plan for it, you may see positive results. So, every content marketer and Blogging guru come forward with an own narrative of skyscraping. Let’s find out how you can promote the blog using skyscraper technique. If we  research the technique, we will find out that Skyscraper technique works on the following steps:

Blogging has been fun for many but it may require a lot of work out before you reach the heights of success.  The Blogging gurus will be quite aware that the skyscraper technique is actually a fairly simple method which will enable you to watch the  “top content” for any given keyword or any important topic.

 1.Selecting  The keywords

Keywords play a vital role in skyscraper technique as your blog Post must have relevant keywords with high search engine rankings to drive the organic traffic to blog and improving its Google page rank and Alexa ranks. You may find the high-rank keywords with Google and other SEO based sites such as Moz, Hubspot or buzz sumo etc as these are the Industry leaders for keyword research.Keyword research also gives bloggers the idea to choose only high performing keywords.

2.Review the Top ten ranking Posts on Google

After Selection of the Keywords, the Next step is to search the  Google for above keywords and review the content and marketing technique used by the Bloggers to engage more readers and drive the massive traffic to their sites for the given Keyword. This will give you ideas to craft your blog articles similar to the content you discovered on Google through particular keywords. Reviewing top ranked posts on search engines like google give you a clear idea that Which Headlines and keywords are very important and drive more traffic to your Blog site.

3.Content on BuzzSumo

Buzzsumo is the great site to check and analyze top blog posts and it will display the most shared blog posts from these blogs through the selected Keywords you chose and searched them on the internet from the Google. Buzzsumo is a powerful tool to discover the most shared content from the blogs and enable you to pursue the Skyscraper technique in the true sense. Buzzsumo will also give you key analytics about the low shared Content and the most shared content. The constant use of BuzzSumo will update you about the content performance and the social media network where the content is shared the most and the social media networks where your content is less shared so that you may embed or use Popular search plugins for Social media Marketing purpose.

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4.Determining the Average length of  the Top Content

It is necessary to determine that the average length of top performing content on Google Search engine and craft your own blog post of the same length so that you may get massive organic traffic and drive great traffic to your Blog and improve its ranking. Several bloggers have implemented this technique and have been extremely Successful in attracting traffic and making a place in Google’s top search results.There are reports that if you publish an over length post or keyword density is intense then there are chances that the search engines may not index the content properly resulting in low traffic.

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5.Identifying  Gaps in Competitive Content

Finding gaps in the  Top content you search for chosen keywords is very important since it will help you to craft your own blog post by filling gaps and making it more reader and search engine friendly to be liked and shared with the first sight. Gaps will also enable you to improve your blog post and adopt the content marketing approach in your blog posts. Many bloggers do not make the outline properly and leave content gaps which may affect the content marketing strategy. It is recommended that You must analyze the top content and try to find out the gaps so that you may not repeat the same. If you have identified gaps, then try to fill the gaps in your content creation strategy.

6.Identify common keywords and phrases used in competitive content

Next step is to identify the most relevant keywords and phrases used in the competitive content and consider to use for your blog post son that you may get some traffic through the keywords. Keywords tags from the top content or competitive content will also improve the blog visibility and authority if checked with Moz domain authority checker. Identifying the Common keywords and phrases and the style of starting the blog post and concluding it will enable you to use the most traffic keywords to drive traffic and promoting your blog content.

7.Writing  the Content Outline

Writing the content outline for the top blog is very vital for the logical framework or logical structure from instruction, body and the conclusion. In the introduction, you will introduce the topic whereas in the body you will have to distribute the topic in many paragraph or sections, and finally, in conclusion, you will have to sum the ideas or discussion in the Blog post. The Outline always helps you to discuss the various aspects or parts of the Topic in detail. It is advisable that you must research the topic outline to find engaging headings and subheadings for the content to drive traffic to your blog as Content Marketers always ask a question from the bloggers that if the Visitor Searching  for related content finds 10 plus links for any searched terms than they will obviously click the top result first then 2nd and so on . then why should they visit your link if he finds the answer on the first link –simply because you must have more engaging content and having no  content gaps or missing content  .

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8.Writing 20 to 30 headlines using the Headline Analyzer

The Headline is the magic to attract visitors to the website. The more catchy and creative headline will result in more hits to your blog post. It is necessary that you must write  20 to 30 headlines to find and compare with the headline analyzer from Co Schedule. It will analyze the headlines and display the suggestions and usefulness of the headlines. It will also give you tips to improve the headlines. Therefore, before jumping to write the post you need to analyze the Headline so that it may drive massive traffic to your blog and your blog gains more organic traffic.

9.Create Content for the blog post

Now,  after searching a great Headline is the time to write content keeping in view the content length of the top content you searched on Google. The content length limitation is necessary because your reader may get bored with too much content and may bounce to other similar site content. It is also necessary that the content tone should be very informative or How to based step by step as How to or informative content has longer lifeline than raw or boring content. Make your content marketable, readable, informative and engaging to drive the ton of traffic to your Blog. Therefore, while writing a great blog post, you need to take strict care of the audience, information in hand and presenting the information in a logical order.

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10.Create Attractive and Video that match the content.

Images present the facts as great informative tools as infographics, images, and  Videos add great value to your blog posts. The images should be taken from the web as they will steal your traffic. It is advisable that you should either create your own infographics or images or get them designed from any design as clear and effective Images and high-definition videos result in more traffic and attract the visitors to your blog. But if your images are not clear, creative or copied from the web, you have little chances to divert the web traffic and organic traffic towards your Blog.

11.Publishing the Content

Congratulations, now you have reached the last button the big one that is published and gives the relief to the bloggers that their Blog posts are going to enter the competitive Content market and compete for its value and space but wait… Before publishing the content, you must proofread the content for any type of grammar errors or broken links. It is better to use  Grammarly app for checking the content and making sure that it is error-free. When you check the all the links you have used in the Blog content are working and there are no any typo or Grammar errors then Go for the Publish Button. Click it and hurray! You have done the most exhausting work.

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 12.Promoting Content on Social Media and Content Delivery Networks

The Content which is recently published become the web property of search engines and the search engines will start indexing the fresh content match keywords queries made by the people around the globe. The search engines display the most searched or top searched content higher as it is shared by the people frequently. Therefore, it is necessary that you must share the new blog post on social media networks such as Facebook, Twitter, Linkedin, Pinterest, Digg, Stumbleupon and Tumblr etc for driving Social Media traffic to your blog and maximizing content distribution and discovery. If you want to promote through native content Delivery Networks then you may try content.ad, taboo, revcontent, Outbrain, Triplelift and blade. These Native content Ad Networks will distribute across their publisher base and send tons of traffic to your blog through the content you just published on your blog.

13.The Final one that is to Review performance

Well, we are coming close to this skyscraper Techniques’ last Step that is just waiting and see the performance of your content and observe tons of traffic coming to your blog. If you have any monetization plan for your blog, then you may have massive CPM and CPC based earnings if you followed the guidelines strictly and implemented the tools in the true sense.  For performance, you may hook to buzz sumo ,Google  Analytics, Alexa Traffic Rankings, Similar web or Moz etc or other popular SEO technique to find out whether the content you just created  to compete the competitive content links you had searched and created engaging content for the blog and shared it on Social Media as well .

Finally , we reached the point that the Skyscraper content marketing technique is always trending within the marketing industry gurus which was very rare before as trendsetters in blogosphere have reaped tremendous results from this amazing technique but every technique does not work for  everybody due to many reasons  that do not mean that the Skyscraper Technique is ineffective that is completely wrong. Maybe,  you did not implement the technique in the proper way or maybe you created content in a nonprofessional way or your headlines and the keywords did not work well or other several reasons. But the Biggest Bloggers and brands are of the view that this technique gets them big and amazing results. Moreover, The bloggers also build backlinks which are often called as cash links by the SEO Experts. As the backlinks are the best way to improve the search engine performance of your blog and improve its rankings globally. You may leave comments on forum posts or blog posts of high ranked blogs and earn banks links. Even guest posting will give you more backlinks or write for the content sites such as EzineArticles etc will create several backlinks to your blog site.

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Final Word

We have reached the final step that is summing up the discussion and tips and concluding it. We have learned that we can implement the Skyscraper technique and can easily promote the content of your blog to the next level and drive extensive traffic resulting in higher page rank and blog popularity in search engines. The Blogs promotion technique will only work if you undertake the promotion policy in the sense. Blogging is the biggest passion and Blogging success is the key to become a popular blogger and influencer across the blogosphere.

Hurray !! You are on the Top of Search Engine Results ….Congratulations!

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1 Comment

1 Comment

  1. Www.sgfcnj.org

    September 23, 2019 at 5:33 am

    I really like it when folks come together and share views.

    Great blog, keep it up!

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Could OpenAI Be the Next Tech Giant?

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Introduction

In the ever-evolving landscape of technology, giants like Google, Amazon, Facebook, and Apple (collectively known as GAFA) have dominated the industry for years. Their relentless innovation, massive user bases, and market capitalization have solidified their positions as tech behemoths. However, the tech world is dynamic, and new players are constantly emerging. One such contender for tech giant status is OpenAI.

Founded in 2015, OpenAI has been making waves in the fields of artificial intelligence and machine learning. With a mission to ensure that artificial general intelligence (AGI) benefits all of humanity, OpenAI has garnered significant attention and investment. But could OpenAI truly become the next tech giant? In this blog post, we’ll explore OpenAI’s journey, its achievements, challenges, and the factors that might determine its potential to join the ranks of GAFA.

The Genesis of OpenAI

OpenAI’s story began with a group of visionary tech entrepreneurs and researchers, including Elon Musk, Sam Altman, Ilya Sutskever, Greg Brockman, and others. These luminaries came together with the goal of advancing AI research in a way that is safe, ethical, and beneficial to humanity.

One of OpenAI’s earliest notable contributions was its release of the OpenAI Gym, an open-source platform for developing and comparing reinforcement learning algorithms. This move democratized AI research, allowing individuals and organizations worldwide to experiment with AI in various applications, from robotics to game playing.

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OpenAI’s Achievements

OpenAI’s journey towards tech giant status has been marked by several significant achievements and contributions to the field of AI:

  1. GPT Models: The development of the Generative Pre-trained Transformer (GPT) series of models has been a game-changer. GPT-2, and later GPT-3, demonstrated astonishing natural language understanding and generation capabilities. GPT-3, with 175 billion parameters, was the largest and most powerful language model of its time.
  2. AI in Healthcare: OpenAI’s work in applying AI to healthcare, particularly in radiology and medical imaging, has the potential to revolutionize the field. The ability of AI models to analyze medical images at an unprecedented scale can improve diagnostic accuracy and speed up healthcare delivery.
  3. Ethical AI Principles: OpenAI has been vocal about its commitment to ethical AI. It has actively researched methods to reduce bias in AI systems and has published guidelines to ensure responsible AI development.
  4. Competitive AI Research: OpenAI consistently ranks among the top AI research organizations in the world. Its contributions to reinforcement learning, computer vision, and natural language processing have pushed the boundaries of what’s possible in AI.
  5. Investment and Partnerships: OpenAI has secured substantial investments from prominent tech companies and investors. It has also formed partnerships with organizations like Microsoft, further boosting its resources and reach.

Challenges on the Path to Tech Giant Status

While OpenAI has made significant strides in AI research and development, there are several challenges it must overcome to ascend to tech giant status:

  1. Monetization Strategy: OpenAI has released some of its AI models and tools for free, while others are available through subscription services. Finding the right balance between open access and revenue generation is crucial for sustainable growth.
  2. Competition: The tech industry is fiercely competitive, with established giants and startups vying for dominance. OpenAI must continue to innovate and outpace competitors to maintain its relevance.
  3. Regulatory Scrutiny: As AI technologies become more powerful and pervasive, they attract increased regulatory attention. OpenAI must navigate evolving regulations to ensure its products and services remain compliant.
  4. Talent Retention: Attracting and retaining top talent in AI research and development is essential. Competition for skilled professionals in this field is intense, and OpenAI must offer competitive incentives to keep its team intact.
  5. Ethical Challenges: The ethical implications of AI are complex and ever-evolving. OpenAI must stay at the forefront of ethical AI research and practices to avoid controversies that could damage its reputation.
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Factors that Could Determine OpenAI’s Success

Several factors will play a pivotal role in determining whether OpenAI can achieve tech giant status:

  1. Breakthrough Innovations: OpenAI must continue to produce groundbreaking AI innovations that solve real-world problems and capture the imagination of businesses and consumers.
  2. Strategic Partnerships: Collaborations with major tech companies like Microsoft provide access to resources, distribution channels, and a broader customer base. Leveraging these partnerships will be crucial.
  3. Global Expansion: Expanding its presence internationally will help OpenAI tap into diverse markets and access a more extensive talent pool.
  4. Ethical Leadership: Maintaining a strong commitment to ethical AI will not only ensure compliance with regulations but also help build trust with users and stakeholders.
  5. Monetization Strategies: OpenAI’s approach to monetization will determine its financial stability. Offering value-added services and products while continuing to support open-access initiatives will be key.
  6. Adaptability: The tech landscape evolves rapidly. OpenAI must be agile and adaptable, ready to pivot and adjust its strategies as the industry changes.
  7. Public Perception: Maintaining a positive public image and fostering goodwill through community engagement and responsible AI practices will be crucial.

Conclusion

OpenAI has certainly made a name for itself in the tech world, thanks to its groundbreaking AI research, ethical principles, and strategic partnerships. While it has a long way to go before it can rival the likes of GAFA, it’s clear that OpenAI has the potential to become a tech giant in its own right.

The journey to tech giant status will be fraught with challenges, from regulatory hurdles to fierce competition. However, if OpenAI continues to innovate, foster ethical AI practices, and wisely monetize its offerings, it could very well carve out a prominent place for itself in the tech industry.

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The world is watching as OpenAI strives to fulfil its mission of ensuring AGI benefits all of humanity. Whether it becomes the next tech giant or not, its contributions to AI research and its commitment to ethical AI development have already left an indelible mark on the industry. As OpenAI continues to evolve, the question remains: Could OpenAI be the next tech giant? Only time will tell.

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Navigating AI Investments: Learning from the Dotcom Bubble

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Introduction

Artificial Intelligence (AI) has taken the world by storm in recent years. From self-driving cars to chatbots that can hold human-like conversations, the capabilities of AI are expanding at an astonishing rate. As a result, there is a growing interest in investing in AI companies, with many trying to pick the next big AI winner. However, before diving headfirst into the world of AI investments, it’s important to remember the lessons from the dotcom bubble of the late 1990s. Just as the dot-com bubble burst, leading to the collapse of many overhyped internet companies, the AI industry may face a similar reckoning if investors are not careful.

In this blog post, we will explore the parallels between the dot-com bubble and the current AI frenzy. We will also discuss the factors that investors should consider when navigating the AI landscape to avoid making the same mistakes that were made during the dot-com era.

The Dotcom Bubble: A Lesson in Hype and Speculation

The dot-com bubble, which occurred from the late 1990s to the early 2000s, was characterized by a massive surge in investment in internet-based companies. Investors were drawn to the promise of the internet, believing that any company with a “.com” in its name was destined for success. This led to a frenzy of speculation and a rush to invest in internet startups, many of which had little or no revenue.

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The bubble burst in 2000 when it became clear that many of these internet companies were overvalued and could not deliver on their promises. Stock prices plummeted, and countless companies went bankrupt. The dot-com bubble serves as a stark reminder of the dangers of investing in hype and speculation without a solid foundation.

Parallels with the AI Hype

Today, we are witnessing a similar frenzy of excitement around AI. AI technologies have the potential to revolutionize countless industries, from healthcare to finance to transportation. As a result, there is a rush to invest in AI startups, and the market is flooded with companies claiming to be at the forefront of AI innovation.

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Just as in the dot-com era, there is a danger of overhyping AI and investing in companies that may not live up to their promises. Many AI startups are pre-revenue or have limited traction, yet they attract significant investment based on their potential. This has led to concerns that the AI bubble could burst, much like the dot-com bubble did.

Factors to Consider in AI Investment

While there are parallels between the dot-com bubble and the current AI hype, it’s important to note that AI is not the same as the internet. AI has the potential to bring about profound changes in various industries, and there are genuinely innovative companies in the space. However, investors should approach AI investments with caution and consider several key factors:

  1. Technology and Product Maturity: Before investing in an AI company, assess the maturity of its technology and products. Are they still in the experimental stage, or do they have a well-defined and tested solution? It’s crucial to differentiate between companies that have a promising concept and those that have a proven, market-ready product.
  2. Market Fit: Evaluate whether the AI technology addresses a genuine market need. Does it solve a problem or create value for customers? Companies with a clear understanding of their target market and a validated product-market fit are more likely to succeed.
  3. Team Expertise: The team behind an AI startup is often a critical factor in its success. Look for companies with experienced AI researchers and practitioners who have a track record of delivering innovative solutions.
  4. Data and Scale: AI models rely heavily on data. Consider whether the company has access to high-quality, diverse data sources and whether they can scale their solution to meet the demands of their target market.
  5. Regulatory and Ethical Considerations: AI technologies are subject to increasing scrutiny and regulation. Assess whether the company is mindful of ethical and regulatory concerns and has a plan in place to navigate potential challenges.
  6. Competitive Landscape: Research the competitive landscape to understand how the AI company differentiates itself from competitors. Being a first mover in a space doesn’t guarantee success, but having a unique value proposition can be a strong advantage.
  7. Financial Health: While not all AI startups need to be profitable from day one, it’s essential to evaluate their financial health and sustainability. Understand their burn rate and funding runway to assess whether they can weather potential market downturns.
  8. Long-Term Vision: Consider whether the company has a clear long-term vision and a strategy for staying relevant as the AI landscape evolves. Technology trends change rapidly, and successful companies must adapt.
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Conclusion

The current excitement surrounding AI is reminiscent of the dot-com bubble, but it’s crucial to approach AI investments with a more measured and informed perspective. While there are undoubtedly groundbreaking AI innovations happening, not every AI startup will be a winner.

Investors must conduct thorough due diligence, focusing on factors like technology maturity, market fit, team expertise, data availability, regulatory considerations, and financial sustainability. By learning from the lessons of the dotcom era and making informed decisions, investors can navigate the AI landscape with greater confidence and reduce the risk of being caught in an AI bubble that may burst. AI has the potential to bring about transformative changes, but wise and cautious investment is key to realizing its full potential without repeating the mistakes of the past.

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Musk’s Starlink Shutdown Raises Eyebrows

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In recent days, the tech world has been abuzz with speculations and discussions surrounding the unexpected announcement of a temporary shutdown of Elon Musk’s ambitious Starlink project. This development has sent shockwaves throughout the industry and left many pondering the implications it may have on the future of global internet connectivity. In this comprehensive article, we delve into the intricacies of Musk’s Starlink shutdown, its potential repercussions, and what it means for the ever-evolving landscape of space technology.

A Brief Overview of Starlink

Before delving into the shutdown itself, it’s essential to understand what Starlink is and why it has garnered so much attention. Starlink is a satellite internet constellation project initiated by SpaceX, Elon Musk’s aerospace company. The project aims to create a global network of low Earth orbit (LEO) satellites that can provide high-speed internet access to underserved and remote areas across the globe.

The concept behind Starlink is revolutionary. Traditional internet infrastructure relies on terrestrial networks, which are often expensive and challenging to deploy in rural and remote regions. Starlink, however, utilizes a constellation of satellites that orbit closer to Earth, resulting in lower latency and more extensive coverage.

The Unprecedented Shutdown

In late August, the tech world was taken by surprise when SpaceX announced a temporary shutdown of the Starlink project. This announcement came as a shock to many, as Starlink had been making significant strides in the world of satellite internet.

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The shutdown, as explained by SpaceX, is a strategic move aimed at optimizing the existing satellite network and preparing for the deployment of newer, more advanced satellites. While the official statement did not provide an exact timeline for the shutdown, it left the tech community with several questions.

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Potential Implications

1. Internet Access Disruptions

One immediate concern stemming from the Starlink shutdown is the potential disruption of internet access for current users. Starlink has been a beacon of hope for those in remote areas who previously had limited or no access to high-speed internet. A temporary shutdown could leave them without this vital service.

2. Competitive Landscape

The satellite internet sector has seen a surge in competition in recent years, with several companies vying for a share of the market. The Starlink shutdown may provide an opportunity for competitors to gain ground, especially if the downtime is prolonged.

3. Technological Advancements

On a more positive note, the shutdown could lead to significant technological advancements within the Starlink network. SpaceX has consistently worked on improving its satellite technology, and this hiatus could allow them to implement substantial upgrades.

SpaceX’s Future Plans

While the shutdown has raised concerns, it’s crucial to highlight that SpaceX has not indicated any intention to abandon the Starlink project. In fact, Musk’s company has ambitious plans for the network’s expansion, with a goal to provide internet coverage to virtually every corner of the globe.

SpaceX is also actively pursuing regulatory approvals in various countries to expand its services, and the Starlink project remains a critical component of these endeavours.

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Conclusion

In conclusion, the temporary shutdown of Elon Musk’s Starlink project has undoubtedly raised eyebrows and generated significant discussion within the tech community. While it may lead to short-term disruptions and potential shifts in the competitive landscape, it is essential to recognize that SpaceX’s commitment to the project remains unwavering.

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As we await further updates from SpaceX regarding the duration and specifics of the shutdown, one thing is certain: the world will be watching closely. The success and continued expansion of Starlink have the potential to revolutionize global internet connectivity, bridging the digital divide and bringing the benefits of the digital age to even the most remote corners of our planet.

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