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Internet: A luxury or necessity

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The internet is the world’s largest computer network, linking millions of computers. It has become an integral part of our daily lives. The effective use of the internet makes our lives easier, faster, and simpler. It is critical to understand that the Internet is a global network of physical cabling, which can include copper telephone wires, television cables, and fiber optic cables. Even wireless connections, such as Wi-Fi and 3G/4G, rely on physical cords to connect to the Internet.

The internet provides us with facts and data, as well as information and knowledge, to aid in our personal, social, and economic development. All of this is possible by connecting a computer to the Internet, generally known as going online. When someone says a computer is online, it simply means it is linked to the Internet. The internet can be used for a variety of purposes; however, how we utilize the internet in our daily lives is determined by our particular needs and goals. It’s no secret that the internet is becoming an increasingly important part of our daily lives.

Problem statement

The Internet not only became one of the most widely utilized commodities, but it also improved dramatically, becoming the most marketable entity since then. We used to live without the internet, just as we used to live without electricity but in the contemporary it is unimaginable. A huge number of researches have been done on the importance of internet, it’s role in our lives  but my research is specifically focused on how has the pandemic highlighted that the internet is no longer a luxury but a necessity in today’s world.

Objective

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Theoretically, the purpose of this study is to determine the following research objectives:

  • To assess the importance of  Internet
  • To analyse that the internet is no longer a luxury but a necessity in today’s world

Research question

How has the pandemic highlighted that the internet is no longer a luxury but a necessity?

Literature review

The literature is based on detailed analysis of internet and the use of internet in our lives. The importance of internet has been discussed in various research papers. Based on available literature, it is critical to expand knowledge in this area. As a result, this study is proposed to be a comprehensive study based on detailed analysis of how the internet is not a luxury anymore and how it has become a necessity, as the pandemic has proved.

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Methodology

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To achieve this research’s major objectives, I have used an interpretive approach that focused on the importance of internet in our lives that has been highlighted during the pandemic and has changed the perception of humans about the access to the internet. The research is deductive in nature as it examines the data which is qualitative and narrative in nature and it is obtained from the credible secondary sources consisted of official documents, academic studies, articles and reports.

Research Analysis

There are some things in life that we perceive to be a necessary part of our daily lives. However, a few years ago, the same things were either non-existent or viewed as luxury rather than a necessity – the internet being one of them. Internet access is a basic requirement of modern life for me and most individuals I know. When the internet first arrived in Pakistan in the 1990s, it was not only pricey, but many people predicted that it would not remain long owing to its complexities.

Fortunately, they were all incorrect. The Internet not only became one of the most widely utilized commodities, but it also improved dramatically, becoming the most marketable entity since then. We used to live without the internet, just as we used to live without electricity or indoor plumbing back in the days, but life with each of these things is so much better than life without them that we all agree that everyone should have them. But from 2000’s the internet has become critical for day-to-day tasks.

It is the only way we can communicate with and care for close friends and family living far away, most of the institutions have started providing services online, For example, if we want to take admission in a university, we will have to fill an online application form, but it is only possible if we have internet access. So now, we have compelling reasons to recognize a right to Internet access. If there was any doubt about how important internet access is, the current coronavirus outbreak might has eliminated it.

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 When the COVID-19 pandemic broke out earlier this year, much of the world went online, hastening a decades-long digital change. Children with at-home Internet access began attending class remotely; many employees began working from home. Universities also moved teaching and tutoring online, which has produced issues for students who do not have or do not have enough Internet connectivity. During the pandemic, most people could only work if they can do so online. Those who do not have access to the Internet are unable to apply for jobs that need them to work online. Working and learning from home, have all been made possible by the internet. Seeing friends and going to the doctor without exposing yourself or others became possible during the lockdown because of the access to the internet. The world  recognized that the unavailability of internet is a dilemma for people and states.

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Furthermore, practicing political rights like as free speech and free assembly are only feasible virtually under quarantine. Access to politically relevant information, such as scientific research and other information that helps citizens to form their own opinions about how the government is handling the pandemic, is also important. These examples demonstrate that the Internet provides critical infrastructure for many essential activities in the current pandemic. In such a context, a lack of effective internet access jeopardizes individual liberties and is thus particularly a serious social concern. Our dependence on internet during the coronavirus crisis has reshaped how we will act once the pandemic has passed. The real lesson is that we have made the internet an essential element of our personal and professional life. This isn’t about to change. The pandemic has introduced a new narrative or worldview in which we rely on the internet to bring economic and social activities to us rather than us going to them.

So  access to Internet is not only one of the most visible, but also one of the most shocking inequities shown by COVID-19.This  might surprise you but even in developed countries, internet availability is frequently less than you might expect. Take, for example, the United States. More than 6% of the population (21 million people) do not have access to the Internet. In Australia, this figure is 13%. Even in the richest countries, the internet cannot keep everyone connected. In addition, 3.7 billion individuals do not have access to the internet. The vast majority live in underdeveloped countries. More than one billion children worldwide are currently barred from attending school due to quarantine procedures. Even though teachers hold daily online lessons, many of these children are unable to participate due to the unavailability of Internet.

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When we say internet access is a necessity not a luxury, this narrative is also supported by the increase in  number of internet users over time.  Since 2005 to 2019 there has been a sharp increase in the penetration of internet.

According to Statista’s report, the statistics of internet penetration globally are as follows:

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Number of internet users worldwide from 2005 to 2019 (fig 1)

There were 4.66 billion active internet users globally in January 2021, accounting for 59.5 percent of the global population. 92.6 percent (4.32 billion) of this total accessed the internet. A world without the internet is now unthinkable. Now the internet, which connects billions of people globally, is a key pillar of the modern world.

The focus on the pandemic should not cause us to lose sight of how important the Internet has become during normal days as well. Online access has become part of the routine to the majority of us. Every day, we utilize the Internet for a variety of purposes, both significant and insignificant. Most of us couldn’t fathom working or communicating with loved ones without it. This is not the case for a large percentage of people. A reclaimable right to basic internet access would significantly improve their lives. Along with the daily use, Covid-19 pandemic has demonstrated unequivocally that the Internet is no longer a luxury, a convenient addition to those who can afford it. Internet access, on the other hand, has become a basic requirement. All we need to do is shift our perception of internet access from a luxury to a necessity.

Recommendations and Conclusion

To sum up everything that has been discussed so far it is past time for us to acknowledge the fundamental relevance of internet access. It is the right time to value internet access in the same way that we value electricity, drinking water, and paved roads. Each is necessary for a healthy and prosperous society, which is why we spend so much money to make these requirements available across the country. To be sure, the problem of providing and regulating inexpensive internet access for everyone is complex and costly, but it is not impossible. Governments should work on making the availability and affordability of internet a possibility for the people- because there is no denying to this; that in the contemporary world the access to internet has become a necessity.

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AI

A New Challenger to Google’s Throne: Can AI Search Engines Profit?

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A new competitor using artificial intelligence is making waves in the rapidly changing technology sector, where search engine industry heavyweights like Google have long held a dominant position. The tech industry is curious and debating the possibility that a young business is preparing to threaten Google’s hegemony, according to recent reports. There are still unanswered concerns regarding the practicality and profitability of AI-driven search engines, despite the enticing prospect of competition in the search engine business.

The Rise of a Challenger

Google, with its ubiquitous search engine, has become synonymous with internet searches, boasting billions of queries processed every day. Its algorithms have been refined over the years to deliver increasingly accurate and relevant results to users worldwide. However, the emergence of artificial intelligence has opened doors to new possibilities in search technology.

Enter the new player, a company leveraging AI to revolutionize the way we search for information online. With advanced machine learning algorithms and natural language processing capabilities, this upstart aims to provide users with a more intuitive and personalized search experience. By understanding context, intent, and user preferences, it promises to deliver results that are not only accurate but also tailored to individual needs.

Challenging the Status Quo

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The prospect of a new competitor entering the search engine arena raises intriguing possibilities. Competition breeds innovation, and the presence of a formidable challenger could spur Google to further enhance its own search capabilities. Moreover, increased competition could lead to greater choice and diversity in the search engine market, empowering users with alternatives to the established giant.

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However, dethroning Google is no easy feat. The tech behemoth has built a massive infrastructure over decades, comprising vast amounts of data, sophisticated algorithms, and a global network of servers. Its brand recognition and user loyalty are formidable barriers for any would-be competitor to overcome.

The Profitability Conundrum

While the potential for innovation and competition is enticing, questions linger about the profitability of AI-driven search engines. Unlike traditional search engines that rely heavily on advertising revenue, the business model for AI search engines is less clear-cut.

Advertising remains a primary revenue stream for search engines, with Google generating billions in ad revenue each year. However, the effectiveness of advertising on AI-driven platforms may differ from traditional search engines. AI algorithms prioritize relevance and user experience, which could impact the display and effectiveness of ads.

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Moreover, the costs associated with developing and maintaining AI technology are substantial. Training machine learning models, processing vast amounts of data, and ensuring the scalability and reliability of AI systems require significant investment. Whether AI search engines can generate sufficient revenue to offset these costs remains uncertain.

Monetizing AI Search Engines

Despite the challenges, there are potential avenues for monetizing AI search engines beyond traditional advertising. One possibility is offering premium services or subscriptions that provide enhanced features and capabilities to users willing to pay for them. These could include advanced search filters, personalized recommendations, or access to exclusive content.

Another option is leveraging AI technology to provide targeted insights and analytics to businesses. By analyzing search patterns and user behavior, AI search engines could offer valuable data-driven insights to marketers, researchers, and other stakeholders. This data could be monetized through licensing agreements or subscription services.

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Additionally, partnerships and collaborations with other companies could provide revenue opportunities for AI search engines. By integrating with e-commerce platforms, travel agencies, or other service providers, they could earn referral fees or commissions for directing users to relevant products and services.

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The Road Ahead

As the tech landscape continues to evolve, the emergence of AI-driven search engines represents a fascinating development with the potential to disrupt the status quo. While questions remain about their profitability and viability, the allure of innovation and competition cannot be ignored.

Ultimately, the success of AI search engines will depend on their ability to deliver value to users while finding sustainable revenue streams. Whether they can truly challenge Google’s dominance remains to be seen, but one thing is certain: the era of AI-powered search is upon us, and the possibilities are endless.

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Business

10 Best Tips to Set up your Shopify, Amazon, and Etsy Stores to Succeed as a Seller

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Introduction

Today’s Era is the age of Digital Platforms and Marketplaces World Wide. Online marketplaces like Shopify, Amazon, and Etsy have made it easier than ever for entrepreneurs and beginners to start their online businesses. However, with so many sellers vying for the attention of customers, it can be challenging to stand out from the crowd. This guide will provide you with the top 10 tips to set up your Shopify, Amazon, and Etsy stores to succeed as a seller. Whether you’re a beginner or an experienced entrepreneur, these tips will help you create a successful online business.

dlonie wpisujace tekst na klawiaturze laptopa z otwartym panelem sklepu internetowego shoper
Photo by Shoper .pl on Pexels.com
  1. Choose the right platform: Select the platform that best suits your business needs. Shopify, Amazon, and Etsy are popular choices for online sellers.
  2. Create a professional store: A professional-looking store is essential to attract customers. Use high-quality images and write clear product descriptions. Make sure your store is easy to navigate and has a clean design.
  3. Optimize your product listings: Use relevant keywords in your product titles and descriptions to improve your search rankings. Make sure your product descriptions are detailed and accurate.
  4. Offer competitive pricing: Research your competitors’ prices and offer competitive pricing to attract customers. Consider offering discounts or promotions to encourage customers to make a purchase.
  5. Provide excellent customer service: Respond to customer inquiries promptly and provide excellent customer service to build customer loyalty. Ensure your customers are satisfied with their purchases and address any issues they may have.
  6. Use social media: Promote your store on social media platforms like Facebook, Instagram, and Twitter to reach a wider audience. Share high-quality images of your products and engage with your followers.
  7. Offer free shipping: Consider offering free shipping to attract more customers. You can also offer free shipping for orders over a certain amount.
  8. Run promotions and discounts: Offer promotions and discounts to encourage customers to make a purchase. You can offer discounts for first-time customers or customers who refer their friends.
  9. Track your sales and analytics: Use analytics tools to track your sales and monitor your store’s performance. This will help you identify areas where you can improve and make data-driven decisions.
  10. Stay up-to-date with industry trends: Keep up-to-date with the latest industry trends and adjust your strategy accordingly. Attend industry events and conferences, read industry publications, and network with other sellers.
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Conclusion

Setting up a successful online business requires careful planning and execution. By following these 10 tips, you can set up your Shopify, Amazon, and Etsy stores to succeed as a seller. Remember to choose the right platform, create a professional store, optimize your product listings, offer competitive pricing, provide excellent customer service, use social media, offer free shipping, run promotions and discounts, track your sales and analytics, and stay up-to-date with industry trends. With these tips, you’ll be well on your way to creating a successful online business. Good luck!

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Digital

Riding the Tech Wave: S&P 500 Hits a Record High

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Introduction: The Bullish Surge

In a surprising turn of events, the S&P 500 has once again shattered records, propelled by a formidable rally in the technology sector. Investors and analysts are taking notice of the remarkable ascent, as the index rides the wave of innovation and resilience. Let’s delve into the factors driving this surge and what it means for the broader market.

The Tech Frenzy: A Driving Force

Unraveling the Tech Rally

The backbone of this unprecedented climb is undeniably the relentless rally in technology stocks. Companies at the forefront of innovation, from Silicon Valley giants to emerging disruptors, have been key contributors. As the digital landscape continues to evolve, investors are placing their bets on the firms shaping the future.

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Pandemic-Induced Acceleration

The global pandemic acted as an unexpected accelerator for technology adoption. Remote work, e-commerce, and digital transformation became the norm, boosting the prospects of tech companies. The S&P 500 reflects this societal shift, with tech stocks leading the charge as the world adapts to a more digitally connected future.

Resilience Amid Uncertainty: A Market Perspective

Navigating Economic Challenges

Despite ongoing economic challenges, the stock market has displayed a surprising resilience. The S&P 500’s new record is a testament to the market’s ability to weather storms and adapt to changing circumstances. Investors are finding solace in the tech sector’s stability, viewing it as a safe harbor in uncertain times.

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Inflation Concerns: A Balancing Act

The specter of inflation has loomed over the market, causing ripples of concern. However, the tech sector’s ability to innovate and adapt quickly provides a counterbalance to these worries. Investors seem to be betting on technology’s intrinsic value, which often lies in its capacity to stay ahead of economic headwinds.

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Winners and Losers: Navigating the S&P 500 Landscape

Tech Titans and Disruptors

Within the technology sector, it’s not just the established giants that are driving the rally. Up-and-coming disruptors, fueled by innovative ideas and agile business models, are capturing the attention of investors. This diverse landscape within tech allows for a more nuanced investment approach, as opportunities abound beyond the well-known market leaders.

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Sector Disparities: A Tale of Divergence

While technology stocks are basking in the limelight, other sectors are experiencing varying degrees of performance. Understanding these disparities is crucial for investors seeking to navigate the complexities of the current market. From traditional industries to emerging sectors, each plays a role in the broader economic picture.

Risks on the Horizon: Acknowledging Market Realities

Overvaluation Concerns

As the S&P 500 continues its ascent, concerns about overvaluation are surfacing. Some market observers warn that the current euphoria surrounding technology stocks might be inflating their prices beyond reasonable levels. Cautionary voices urge investors to remain vigilant and not succumb to the allure of quick gains without due diligence.

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Regulatory Challenges

The technology sector, while a driving force behind the market surge, is not immune to regulatory challenges. Increased scrutiny and potential regulatory changes could impact the trajectory of tech stocks. Investors should factor in these uncertainties and remain attuned to the evolving regulatory landscape.

Investor Strategies: Navigating the New Market Landscape

Diversification in a Tech-Driven Market

Given the dominance of the technology sector, diversification becomes a strategic imperative for investors. While tech stocks present enticing opportunities, a well-balanced portfolio that includes a mix of sectors can help mitigate risks associated with sector-specific fluctuations.

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Long-Term vs. Short-Term: A Balancing Act

The current market climate prompts investors to consider their time horizon. While short-term gains are enticing, a long-term perspective may offer a more stable and sustainable approach. Balancing the pursuit of immediate returns with a commitment to long-term financial goals is key in today’s dynamic market.

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Conclusion: Navigating the Future Terrain

The S&P 500’s new record high, fueled by a technology rally, paints a picture of a market adapting to the challenges of our times. As investors navigate this new terrain, a blend of optimism and caution is warranted. Understanding the driving forces, acknowledging potential risks, and adopting a diversified and balanced investment approach will be pivotal in capitalizing on the opportunities presented by the current market dynamics. In the ever-evolving world of finance, the ability to ride the waves of change may well be the key to sustained success.

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